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Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62

Persistent link: https://www.econbiz.de/10003847331

Government adoption of sales promotions : an initial appraisal

Quelch, John A.; Jocz, Katherine E. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 189-203

Persistent link: https://www.econbiz.de/10008759851

So funktioniert Marketing in der Rezession

Quelch, John A.; Jocz, Katherine E. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 6, pp. 64-77

Persistent link: https://www.econbiz.de/10003840396

Why not exploit dual marketing?

Quelch, John A. - In: Business horizons 30 (1987) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10001062642

Marketing the premium product

Quelch, John A. - In: Business horizons 30 (1987) 3, pp. 38-45

Persistent link: https://www.econbiz.de/10001045115

Should you address a colleague's erratic behavior?

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard business review : HBR 94 (2016) 5, pp. 109-114

Persistent link: https://www.econbiz.de/10011460062

Marketing and distribution strategies for international organizations

Pattison, John; Quelch, John A. - In: Intereconomics : review of European economic policy 14 (1979) 3, pp. 138-144

Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to...

Persistent link: https://www.econbiz.de/10011554581

Kollege in Not

Quelch, John A.; Knoop, Carin-Isabel; Gallo, Amy - In: Harvard-Business-Manager : das Wissen der Besten 38 (2016) 7, pp. 76-83

Persistent link: https://www.econbiz.de/10011536401