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Anderson, Eric T.; Hansen, Karsten T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423

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Anderson, Eric T.; Simester, Duncan - In: Harvard business review : HBR 89 (2011) 3, pp. 98-105

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Anderson, Eric T.; Simester, Duncan; Zettelmeyer, Florian - 2010

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Simester, Duncan; Hu, Yu Jeffrey; Brynjolfsson, Erik; … - In: Economic inquiry : journal of the Western Economic … 47 (2009) 3, pp. 482-499

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Anderson, Eric T.; Fong, Nathan M.; Simester, Duncan; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 229-239

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Anderson, Eric T.; Jaimovich, Nir; Simester, Duncan - In: The review of economics and statistics 97 (2015) 4, pp. 813-826

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Anderson, Eric T.; Lin, Song; Simester, Duncan; Tucker, … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 580-592

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Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 51 (2014) 3, pp. 249-269

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Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

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McShane, Blake; Chen, Chaoqun; Anderson, Eric T.; … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 619-639

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