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The Longer Tail : The Changing...
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1
The impact of e-book distribution on print sales : analysis of a natural experiment
Chen, Hailiang
;
Hu, Yu Jeffrey
;
Smith, Michael D.
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011991356
Saved in:
2
Dynamics of retail adertising : evidence from a field experiment
Simester, Duncan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
; …
- In:
Economic inquiry : journal of the Western Economic …
47
(
2009
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10003876107
Saved in:
3
Battle of the retail channels : how product selection and geography drive cross-channel competition
Brynjolfsson, Erik
;
Hu, Yu Jeffrey
;
Rahman, Mohammad S.
- In:
Management science : journal of the Institute for …
55
(
2009
)
11
,
pp. 1755-1765
Persistent link: https://www.econbiz.de/10003909185
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4
Goodbye Pareto principle, hello long tail : the effect of search costs on the concentration of product sales
Brynjolfsson, Erik
;
Hu, Yu Jeffrey
;
Simester, Duncan
- In:
Management science : journal of the Institute for …
57
(
2011
)
8
,
pp. 1373-1386
Persistent link: https://www.econbiz.de/10009297012
Saved in:
5
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
6
Consumer decision-making at an Internet shopbot : brand still matters
Smith, Michael D.
;
Brynjolfsson, Erik
- In:
The journal of industrial economics
49
(
2001
)
4
,
pp. 541-558
Persistent link: https://www.econbiz.de/10001629650
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7
A nearly perfect market? : differentiation vs. price in consumer choice
Brynjolfsson, Erik
;
Dick, Astrid A.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
1
,
pp. 1-33
Persistent link: https://www.econbiz.de/10003958892
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8
Long tails vs. superstars : the effect of information technology on product variety and sales concentration patterns
Brynjolfsson, Erik
;
Hu, Yu
;
Smith, Michael D.
- In:
Information systems research : ISR
21
(
2010
)
4
,
pp. 736-747
Persistent link: https://www.econbiz.de/10008823714
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9
Lessons to be learned from California and enron for restructuring electricity markets
Smith, Michael D.
- In:
The electricity journal
15
(
2002
)
7
,
pp. 23-32
Persistent link: https://www.econbiz.de/10001705454
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10
IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang
;
De, Prabuddha
;
Hu, Yu Jeffrey
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
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