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Consumer behaviour
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Cian, Luca
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Krishna, Aradhna
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Elder, Ryan S.
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Aydınoğlu, Nilüfer
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Aydınoğlu, Nilüfer Z.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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1
How to measure brand image : reasoned review
Cian, Luca
- In:
The marketing review
11
(
2011
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
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2
On the psychology of scarcity : when reminders of resource scarcity promote selfish (and generous) behior
Cian, Luca
;
Krishna, Aradhna
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
4
,
pp. 632-651
Persistent link: https://www.econbiz.de/10011553159
Saved in:
3
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
4
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
7
Under the reputation umbrella : an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational cultu...
Cian, Luca
;
Cervai, Sara
- In:
Corporate communications : an international journal
19
(
2014
)
2
,
pp. 182-199
Persistent link: https://www.econbiz.de/10010364735
Saved in:
8
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
9
The Multi-Sensory Sort (MuSeS) : a new projective technique to investigate and improve the brand image
Cian, Luca
;
Cervai, Sara
- In:
Qualitative market research : an international journal
14
(
2011
)
2
,
pp. 138-159
Persistent link: https://www.econbiz.de/10009153394
Saved in:
10
Feedback as a two-way street : when and why rating consumers fails
Kim, Tami
;
Anik, Lalin
;
Cian, Luca
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10012793409
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