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Vrontis, Demetris
16
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Lim, Weng Marc
14
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13
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13
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13
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11
Hruschka, Harald
11
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10
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10
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10
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9
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Stremersch, Stefan
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Di Benedetto, C. Anthony
7
Fillis, Ian
7
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7
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1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Indian Society of Agricultural Economics
1
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1
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
81
Journal of marketing education : JME
80
Journal of marketing management : MM
74
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Marketing theory
63
Journal of marketing
62
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of historical research in marketing
53
Journal of macromarketing
53
Journal of the Academy of Marketing Science
53
Journal of business-to-business marketing
44
Marketing intelligence & planning
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of business ethics : JOBE
41
Journal of strategic marketing
40
The journal of business & industrial marketing
37
Journal of Islamic marketing : JIMA
33
Journal of research in marketing and entrepreneurship : JRME
33
AMS review : official publication of the Academy of Marketing Science
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
The marketing review
32
Journal of education for business
28
Journal of marketing research : JMR
27
Marketing : ZFP ; journal of research and management
26
Business horizons
25
Jahrbuch der Absatz- und Verbrauchsforschung
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Australasian marketing journal
23
Journal of advertising research
23
International journal of wine business research : IJWBR
22
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
22
Cogent business & management
21
International journal of technology marketing : IJTMkt
21
Asia Pacific journal of marketing and logistics
20
International journal of islamic marketing and branding
20
Journal of Islamic marketing
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ECONIS (ZBW)
5,096
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1
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1
"Hey, you there!
Marketing
!" : on ideology and (mis)
interpellation
of the
marketing
educator as subject
Gross, Nicole
;
Laamanen, Mikko
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013206552
Saved in:
2
Towards a curriculum and
pedagogy
in Islamic
marketing
Koku, Paul Sergius
;
Jusoh, Osman
- In:
International journal of islamic marketing and branding
1
(
2015
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10011546900
Saved in:
3
Introducing the macromarketing
pedagogy
section of the journal of macromarketing
Stanton, Julie
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 326-327
Persistent link: https://www.econbiz.de/10013257885
Saved in:
4
Teaching what society needs : "hacking" an introductory
marketing
course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
5
A gap analysis of teaching
marketing
ethics : desired versus current state
Paul, Pallab
- In:
Journal of education for business
94
(
2019
)
7
,
pp. 460-470
Persistent link: https://www.econbiz.de/10012201265
Saved in:
6
To quiz or not to quiz? : student attitudes and beliefs towards multiple quizzes in a
marketing
course
Forman, Howard
;
Thomas, Sunil
- In:
Journal of the Academy of Business Education : JABE
11
(
2010
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003980910
Saved in:
7
Administration of team teaching and content delivery in business education
Okon, Edet E.
- In:
Journal of education for business
97
(
2022
)
2
,
pp. 99-104
Persistent link: https://www.econbiz.de/10012821782
Saved in:
8
"We want your soul" : re-imagining
marketing
education through the arts
Heath, Teresa
;
Tynan, Caroline
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2808-2837
Persistent link: https://www.econbiz.de/10014448581
Saved in:
9
Digital
marketing
and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
10
Flesh in voice : the no-touch embodiment of transnational customer service workers
Mirchandani, Kiran
- In:
Organization : the critical journal of organization, …
22
(
2015
)
6
,
pp. 909-923
Persistent link: https://www.econbiz.de/10011524904
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