Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization …, when a hyper-personalization organizational plan is put in place, it serves two main functions: to deliver personalized … hyper-personalization strategy: data foundation, decisions, design, and distribution. While customer master data management …

The use of personalization mechanisms should allow the insurance distributor to reduce exploration costs and adjust the … liability should be allocated when the process of the personalization of an insurance product does not result in the client … personalizing tools in contacts with clients. We submit that offering an online personalization of insurance products ought to be …