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Product strategy in harsh economic times: Subway
Pitta, Dennis A. - In: The journal of product & brand management 19 (2010) 2, pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
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Chinese managers' perceptions of their ability to deliver service quality
Smith, Darlene Brannigan; Pitta, Dennis A. - In: International journal of business excellence 2 (2009) 3/4, pp. 241-256
Persistent link: https://www.econbiz.de/10003879550
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A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan; Pitta, Dennis A.; Richardson, Lee - In: International business and economics research journal 6 (2007) 12, pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
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Relationship development for services : an empirical test
Castro, Kristian; Pitta, Dennis A. - In: The journal of product & brand management 21 (2012) 2, pp. 126-131
Persistent link: https://www.econbiz.de/10009569988
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Social media's emerging improtance in market research
Patino, Anthony; Pitta, Dennis A.; Quinones, Ralph - In: The journal of consumer marketing 29 (2012) 3, pp. 233-237
Persistent link: https://www.econbiz.de/10009552953
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Customers' relational models as determinants of customer engagement value
Kaltcheva, Velitchka D.; Patino, Anthony; Laric, Michael V. - In: The journal of product & brand management 23 (2014) 1, pp. 55-61
Persistent link: https://www.econbiz.de/10010358981
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Marketing from the end of the earth : the dilemma of Puerto Nativo Lodge
Santiago, Jose A.; Pitta, Dennis A. - In: The journal of product & brand management 20 (2011) 2, pp. 141-146
Persistent link: https://www.econbiz.de/10009231632
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Hallmarks in the development of marketing: Chinese managers' market orientation and ability to deliver service quality
Pitta, Dennis A.; Smith, Darlene Brannigan - In: International marketing : emerging markets, (pp. 155-187). 2011
Persistent link: https://www.econbiz.de/10008937369
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Successful strategic alliances with international partners : key issues for small- to medium-sized enterprises
Wood, Van R.; Pitta, Dennis A.; Franzak, Frank J. - In: International journal of business innovation and research 3 (2009) 3, pp. 232-251
Persistent link: https://www.econbiz.de/10003840223
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The emergence of marketing in Millennial new ventures
Lingelbach, David; Patino, Anthony; Pitta, Dennis A. - In: The journal of consumer marketing 29 (2012) 2, pp. 136-145
Persistent link: https://www.econbiz.de/10009541758