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The new economic diplomacy : decision-making and negotiation in international economic relations
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The Oxford handbook of organizational decision making
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
17
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
15
Does marketing need reform? : fresh perspectives on the future
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Multicriteria analysis : proceedings of the XIth International Conference on MCDM, 1 - 6 August 1994, Coimbra, Portugal ; with 50 tables
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Political marketing in the United States
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Entrepreneurial strategic decision-making : a cognitive perspective
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Entscheidungen im Management christlicher Organisationen
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Handbook of decision making
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Marketing and the common good : essays from Notre Dame on societal impact
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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The Routledge companion to marketing and feminism
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The SAGE handbook of marketing ethics
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Critical perspectives on diversity, equity, and inclusion in marketing
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Building corporate identity, image and reputation in the digital era
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Marketing in the emerging markets of Islamic countries
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Multiple criteria decision making : proceedings of the 12th International Conference, Hagen (Germany)
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Decision making in complex environments
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Entrepreneurship marketing : principles and practice of SME marketing
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Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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The connected customer : the changing nature of consumer and business markets
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Decision-making process : concepts and methods
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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Economic and environmental risk and uncertainty : new models and methods ; [a selection of papers presented at the FUR VII conference held in Oslo from June 30 to July 3, 1994]
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Emotion, cognition, and their marvellous interplay in managerial decision-making
7
History of marketing thought ; Volume 3
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1
Ethical judgments are different : an information processing perspective on the unique nature of ethical judgment and ethical judgment processes
Sparks, John R.
- In:
Handbook on ethics and marketing
,
(pp. 89-110)
.
2015
Persistent link: https://www.econbiz.de/10011301193
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2
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
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3
Visual decision making styles and geographical information systems
Ozimec, Ana-Marija
;
Natter, Martin
;
Reutterer, Thomas
- In:
Quantitative marketing and marketing management : …
,
(pp. 191-207)
.
2012
Persistent link: https://www.econbiz.de/10009621894
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4
Zukunftsorientierung im Marketing
Bruhn, Manfred
;
Kirchgeorg, Manfred
- In:
Zukunftsorientierung in der Betriebswirtschaftslehre
,
(pp. 227-247)
.
2011
Persistent link: https://www.econbiz.de/10008988520
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5
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
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6
Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba
- In:
The connected customer : the changing nature of …
,
(pp. 141-161)
.
2010
Persistent link: https://www.econbiz.de/10003951889
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7
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 109-118)
.
2013
Persistent link: https://www.econbiz.de/10009680264
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8
Optimierte Entscheidungen durch Informationen
Ehrmann, Harald
-
2008
Persistent link: https://www.econbiz.de/10003735149
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9
Marketing decision support models : the marketing engineering approach
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 230-254)
.
2006
Persistent link: https://www.econbiz.de/10003420120
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10
Marketing environment
Theng, Lau Geok
- In:
Strategic marketing management in Asia : case studies …
,
(pp. 15-57)
.
2017
Persistent link: https://www.econbiz.de/10011596805
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