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Floating your company : the essential guide to going public
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Managing business risk : a practical guide to protecting your business
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Handbook of business-to-business marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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The business guide : investment and trade in the UK
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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The labour market in winter : the state of working Britain
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Business in Britain in the twentieth century
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Innovation in pricing : contemporary theories and best practices
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The market for energy
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
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Mergers and acquisitions : a practical guide for private companies and their UK and overseas advisers
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The innovation handbook : how to profit from your ideas, intellectual property and market knowledge
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UK energy policy and the end of market fundamentalism
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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New perspectives on industrial policy for a modern Britain
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The evolution of the modern workplace
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Women and employment : changing lives and new challenges
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Britain's economic performance
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International themes in business law ; Vol. 2
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Talent management : cases and commentary
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Breaking up is hard to do ... : Britain and Europe's dysfunctional relationship
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Dimensions of tax design : the Mirrlees review
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Does marketing need reform? : fresh perspectives on the future
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Employment in the lean years : policy and prospects for the next decade
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Handbook of innovation in public services
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New inequalities : the changing distribution of income and wealth in the United Kingdom
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Political marketing in the United States
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The British growth crisis : the search for a new model
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The Oxford handbook of strategic sales and sales management
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The reform of health care : shaping, adapting and resisting policy development
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Building corporate identity, image and reputation in the digital era
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1
Business-to-business market segmentation
Thomas, Robert J.
- In:
Handbook of business-to-business marketing
,
(pp. 182-207)
.
2012
Persistent link: https://www.econbiz.de/10009500181
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2
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
Saved in:
3
Marktsegmentierung
für Industriegütermärkte
Ammann, Paul
;
Schärer, Stephan
-
2013
Persistent link: https://www.econbiz.de/10010239137
Saved in:
4
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
5
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
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6
Lebensstandardcharakteristiken für Konsumenten und deren Auswirkungen für kleine und mittlere Unternehmungen
van Rensburg, Renier
;
de Jager, Nedia
- In:
Globalisierung und Wirtschaftswachstum …
,
(pp. 193-201)
.
2006
Persistent link: https://www.econbiz.de/10003445467
Saved in:
7
Entrepreneurial
Marketing
: Kundensegmentierung als Kernaufgabe
Müller, Christoph
;
Nahr-Ettl, Christina
;
Voß, Romy
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003600400
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8
Marktsegmentierung
für Gründungsunternehmen (Entrepreneurial Segmenting)
Baumgarth, Carsten
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 391-403)
.
2008
Persistent link: https://www.econbiz.de/10003600521
Saved in:
9
Auswege aus der Preisfalle
Greipl, Erich
;
Wittig, Katja
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 327-346)
.
2007
Persistent link: https://www.econbiz.de/10003531986
Saved in:
10
Marktsegmentierung
für Gründungsunternehmen (Entrepreneurial Segmenting)
Baumgarth, Carsten
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 393-406)
.
2015
Persistent link: https://www.econbiz.de/10010531047
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