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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Market orientation : transforming food and agribusiness around the customer
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
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Kellogg on marketing
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Measuring and managing brands
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E-marketing ; Vol. 3
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Handbook of marketing strategy
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Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Strategies and communications for innovations : an integrative management view for companies and networks
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Handbuch Multi-Channel-Marketing
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Improving marketing strategies for private label products
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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Sales management : a multinational perspective
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Strategic market creation : a new perspective on marketing and innovation management
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Strategy and communication for innovation
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The Oxford handbook of strategic sales and sales management
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E-marketing ; Vol. 1
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Enhancing customer engagement through location-based marketing
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Handbook of marketing and finance
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Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
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ECONIS (ZBW)
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1
When sellers create markets : dilemmas and challenges in markets for professional services
Brunsson, Nils
;
Tyllström, Anna
- In:
Organizing and reorganizing markets
,
(pp. 82-100)
.
2018
Persistent link: https://www.econbiz.de/10011856615
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Drivers of innovation deployment affecting the marketing and sales relationship
Cometto, Teresa
;
Labadie, Gaston J.
- In:
Organizational conflict
,
(pp. 155-169)
.
2018
Persistent link: https://www.econbiz.de/10011936596
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3
Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
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Building a winning sales force
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 258-284)
.
2010
Persistent link: https://www.econbiz.de/10008664278
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5
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
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6
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
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7
The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
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8
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Strategic sales and strategic marketing
,
(pp. 11-31)
.
2011
Persistent link: https://www.econbiz.de/10008798060
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9
A customer-centric approach to sales and marketing
Bästlein, Sönke
;
Pfander, Jan-Philipp
- In:
Value creation : strategies for the chemical industry
,
(pp. 163-172)
.
2001
Persistent link: https://www.econbiz.de/10001622518
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10
Die Gewinnung der Kooperation des Handels bei Verkaufsförderungsmaßnahmen von Herstellern
Litzinger, Dieter
- In:
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing …
,
(pp. 269-286)
.
1995
Persistent link: https://www.econbiz.de/10001317443
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