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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Edward A. Filene and Lincoln Filene
Bloomfield, Daniel - 2008
Persistent link: https://www.econbiz.de/10003643874
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The marketing concept : a déjà vu
Hollander, Stanley C. - 2008
Persistent link: https://www.econbiz.de/10003644603
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas; Saren, Michael - 2009
Persistent link: https://www.econbiz.de/10003832355
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Tracing emergent processes in marketing strategy formation
Hutt, Michael D.; Reingen, Peter H.; Ronchetto, John R. - 2009
Persistent link: https://www.econbiz.de/10003836036
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From marketing to the market : a call for paradigm shift
Venkatesh, Alladi; Peñaloza, Lisa - In: Does marketing need reform? : fresh perspectives on the …, (pp. 134-150). 2006
Persistent link: https://www.econbiz.de/10003430134
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The semiotic paradigm on meaning in the marketplace
Mick, David Glen; Oswald, Laura R. - In: Handbook of qualitative research methods in marketing, (pp. 31-45). 2006
Persistent link: https://www.econbiz.de/10003445786
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The etiquette of qualitative research
Ruth, Julie A.; Otnes, Cele - In: Handbook of qualitative research methods in marketing, (pp. 560-572). 2006
Persistent link: https://www.econbiz.de/10003446535
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467