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~type_genre:"Aufsatz im Buch"
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
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The SAGE handbook of international marketing
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The evolution of brands : from signals of quality to storehouses of trust
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brands and branding
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Handbook of brand relationships
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Handbook of research in international marketing
17
Consumer-brand relationships : theory and practice
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
International marketing ; Vol. 2
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Handbook of research on international advertising
14
Cross-cultural and critical perspectives on brands
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
Strategisches Kompetenz-Management in der Betriebswirtschaftslehre : eine Standortbestimmung ; [5. Symposium "Strategisches Kompetenz-Management]
13
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
International marketing in the fast changing world
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Brand management ; Vol. 2
10
Entrepreneurship in international marketing
10
Handbook on cross-cultural marketing
10
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Marketing in the new global order : challenges and opportunities
10
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Brand management ; Vol. 1
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Effects of globalization on the firm
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Immaterielle Ressourcen
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International marketing ; Vol. 3
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ECONIS (ZBW)
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1
A constant market share analysis on India's export to ASEAN countries
Chakraborty, Debashis
;
Ghosh, Triptendu Prakash
; …
- In:
India's trade analytics : patterns and opportunities
,
(pp. 91-111)
.
2019
Persistent link: https://www.econbiz.de/10012026742
Saved in:
2
Market Share and price-setting behavior for private labels and national brands
Cotterill, Ronald W.
;
Putsis, William P.
- In:
New empirical industrial organization & the food system
,
(pp. 285-312)
.
2006
Persistent link: https://www.econbiz.de/10003382696
Saved in:
3
Brand
popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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4
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
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5
The effects of stability, diversity, and density on relationship flexibility in an international retail supply network : a proposed theory and research hypotheses
Cadeaux, Jack
- In:
Entrepreneurship in international marketing
,
(pp. 307-320)
.
2015
Persistent link: https://www.econbiz.de/10010493024
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6
Intangible resources and export marketing strategy as determinants of export performance: an empirical analysis from the resource-based view
Rialp Criado, Alex
;
Rialp Criado, Josep
;
Axinn, …
- In:
Strategy and performance : achieving competitive …
,
(pp. 98-131)
.
2004
Persistent link: https://www.econbiz.de/10001933809
Saved in:
7
Global channels of distribution
Bello, Daniel C.
;
Briggs, Forrest
- In:
The SAGE handbook of international marketing
,
(pp. 398-412)
.
2009
Persistent link: https://www.econbiz.de/10003792163
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8
Standardization versus adaptation of the marketing mix strategy in SME exports
Larimo, Jorma
;
Kontkanen, Minnie
- In:
Resources, efficiency and globalization
,
(pp. 193-211)
.
2010
Persistent link: https://www.econbiz.de/10003946142
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9
Horizontal and vertical relationships in developing economies : implications for SMEs' access to global markets
Mesquita, Luiz F.
;
Lazzarini, Sérgio Giovanetti
- In:
New frontiers in entrepreneurship : recognizing, …
,
(pp. 31-66)
.
2010
Persistent link: https://www.econbiz.de/10003964810
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10
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
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