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~type_genre:"Aufsatz im Buch"
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
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15
Spiller, Achim
15
Zahn, Erich
15
Bruhn, Manfred
14
Hinterhuber, Hans H.
13
Weinberg, Peter
13
Wildemann, Horst
12
Diehl, Sandra
11
Grunert, Klaus G.
11
Kirchgeorg, Manfred
11
Porter, Michael E.
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Terlutter, Ralf
10
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9
Bagozzi, Richard P.
9
Enneking, Ulrich
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Fournier, Susan
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Hill, Ronald Paul
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Kenning, Peter
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Terziovski, Milé
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Ahlert, Dieter
7
Arnould, Eric J.
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Diller, Hermann
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Goldsmith, Ronald E.
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Homburg, Christian
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Keller, Kevin Lane
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Langner, Tobias
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Meffert, Heribert
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
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Transformative consumer research for personal and collective well-being
26
Product experience
20
Handbook of research on competitive strategy
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Measuring and managing brands
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
13
Marketing in the new global order : challenges and opportunities
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Product reliability, maintainability, and supportability handbook
13
The Oxford handbook of luxury business
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
12
Labelling strategies in environmental policy
12
Marktpsychologie
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1
Competing with bandit supply chains
Li, Meng
;
Sethi, Suresh P.
;
Zhang, Jun
- In:
Emerging production optimization issues in supply chain …
,
(pp. 617-640)
.
2016
Persistent link: https://www.econbiz.de/10011497739
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2
Works councils and collective agreements : necessary evils?
Allen, Matthew
- In:
New aspects of labour market policy : conference volume …
,
(pp. 54-74)
.
2002
Persistent link: https://www.econbiz.de/10001752672
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3
Qualitätssignalling in der Gastronomie
Lüth, Maren
;
Spiller, Achim
- In:
Perspektiven der europäischen Agrar- und …
,
(pp. 445-450)
.
2003
Persistent link: https://www.econbiz.de/10002031636
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Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
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5
Effectiveness of appellations of origin on international wine market
Malorgio, Giulio
;
Camanzi, Luca
;
Grazia, Cristina
- In:
International marketing and trade of quality food products
,
(pp. 43-59)
.
2009
Persistent link: https://www.econbiz.de/10003835777
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6
Competitive positioning and value chain configuration in international markets for traditional food specialties
Borch, Odd J.
;
Roaldsen, Ingrid H. E.
- In:
International marketing and trade of quality food products
,
(pp. 151-166)
.
2009
Persistent link: https://www.econbiz.de/10003835810
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7
Mobile communication enterprises competition model and strategies analysis considering difference of product quality
Ye, Ze
;
Zhou, Zhen
;
Chang, Caihong
- In:
China's reality and global vision : management research …
,
(pp. 188-212)
.
2012
Persistent link: https://www.econbiz.de/10009507975
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8
Integrierte Kosten- und Leistungsführerschaft : ein strategisches Handlungsmuster für KMU
Becker, Wolfgang
;
Krämer, Johannes
;
Ulrich, Patrick
- In:
Strategien von kleinen und mittleren Unternehmen
,
(pp. 481-497)
.
2010
Persistent link: https://www.econbiz.de/10010216614
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9
Minimum quality standard as an environmental policy : domestic and international effects
Motta, Massimo
;
Thisse, Jacques-François
- In:
Environmental regulation and market power : …
,
(pp. 27-46)
.
1999
Persistent link: https://www.econbiz.de/10001529555
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10
Markierungsvorteile durch die Gestaltung von Wertkettensystemen : käuferverhaltenstheoretische Grundlagen und empirische Befunde zum Kompetenzgefälle zwischen Hersteller und Zulief...
Benkenstein, Martin
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 423-436)
.
1997
Persistent link: https://www.econbiz.de/10001296698
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