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~type_genre:"Aufsatz im Buch"
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707
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Okazaki, Shintaro
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Gierl, Heribert
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Linhart, Zdenek
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Lohmer, Mathias
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Mueller, Barbara
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Mulken, Margot van
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Siegert, Gabriele
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Gröppel-Klein, Andrea
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Berndt, Ralph
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Tomczak, Torsten
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Advertising theory
31
The Cambridge handbook of psychology and economic behaviour
20
The advertising and consumer culture reader
20
Explorations in critical studies of advertising
18
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advertising in developing and emerging countries : the economic, political and social context
15
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The Sage handbook of advertising
14
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
12
Designing and communicating experience
12
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
11
Das Unbewusste im Unternehmen : Psychodynamik von Führung, Beratung und Change Management
11
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
Evolutionary psychology in the business sciences
9
Psychological perspectives on ethical behavior and decision making
9
The advertising handbook
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Cutting edge international research
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Advertising, promotion, and new media
6
Breaking new ground in theory and practice
6
Bridging the gap between advertising academia and practice
6
Coachingwissen : denn sie wissen nicht, was sie tun?
6
Handbook of research on international advertising
6
Advertising in a multimedia age
5
Advertising in new formats and media : current research and implications for marketers
5
Green advertising and the reluctant consumer
5
Handbook of consumer psychology
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Theoretical and empirical perspectives in critical marketing studies
5
Advertising and violence : concepts and perspectives
4
Business strategies for economies in transition : book of readings on CEE countries
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ECONIS (ZBW)
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1
Alte Geschlechtersterotypen oder neue Vielfalt : wie werden Frau und Mann heute in der
Werbung
dargestellt?
Stark, Susanne
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 397-413)
.
2013
Persistent link: https://www.econbiz.de/10009780093
Saved in:
2
A typology if minimalism in advertising
Margariti, Kostoula
;
Boutsouki, Christina
;
Hatzithomas, …
- In:
Challenges in an age of dis-engagement
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011688260
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3
Ist die Medienkrise zu Ende? : Status Quo im Werbemarkt
Schenk, Michael
;
Wolf, Malthe
- In:
Globale Krise der Medienwirtschaft? : Dimensionen, …
,
(pp. 35-43)
.
2004
Persistent link: https://www.econbiz.de/10002067176
Saved in:
4
Geographic market limits for yellow pages advertising in California
Riddle, Jon M.
;
Comanor, William S.
- In:
Measuring market power
,
(pp. 295-307)
.
2002
Persistent link: https://www.econbiz.de/10001782839
Saved in:
5
Images of motherhood : food advertising in Good Housekeeping magazine 1950-2010
Marshall, David William
;
Hogg, Margaret
;
Davis, Teresa
; …
- In:
Motherhoods, markets and consumption : the making of …
,
(pp. 116-128)
.
2014
Persistent link: https://www.econbiz.de/10010254773
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6
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
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7
Warenanzeigen und Kundenwerbung in den "Leipziger Zeitungen" 1750 - 1800 : Aspekte der inneren Marktbildung und der Kommerzialisierung des Alltagslebens
Homburg, Heidrun
- In:
Zur Geschichte der Ökonomik der Privathaushalte
,
(pp. 109-131)
.
1991
Persistent link: https://www.econbiz.de/10001311561
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8
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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9
Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure
Bolls, Paul D.
;
Wise, Kevin
;
Bradley, Samuel D.
- In:
Advertising theory
,
(pp. 105-119)
.
2012
Persistent link: https://www.econbiz.de/10009526919
Saved in:
10
Advertising, role of the rate card
Huber, Ralph P.
- In:
Legal and business aspects of the magazine industry 1984
,
(pp. 139-177)
.
1984
Persistent link: https://www.econbiz.de/10001307486
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