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~type_genre:"Aufsatz im Buch"
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On value and value co-creation...
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Service-Dominant Logic
13
Service-dominant logic
13
Marketing theory
4
Marketingtheorie
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Betriebliche Wertschöpfung
3
Dienstleistung
3
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Aufsatz im Buch
Article in journal
91
Aufsatz in Zeitschrift
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20
Collection of articles of several authors
8
Sammelwerk
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conceptual-paper
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Vargo, Stephen L.
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Akaka, Melissa Archpru
5
Wieland, Heiko
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Akaba, Melissa Archpru
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Chen, Hong-mei
1
Corsaro, Daniela
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Horbel, Chris
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Kaartemo, Valtteri
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Koskela-Huotari, Kaisa
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Maglio, Paul P.
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Park, Sun-Young
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Sebastiani, Roberta
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Handbook of service science ; [Vol. 1]
2
Service science, management and engineering : education for the 21st Century
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
E-marketing ; Vol. 3
1
Handbook of business-to-business marketing
1
Handbook of strategic e-business management
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History of marketing thought ; Volume 3
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Innovating in practice : perspectives and experiences
1
Major theoretical debates and contemporary issues in marketing theory
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Managing consumer services : factory or theater?
1
Marketing-mix strategies - product strategy and promotion strategy
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Service innovation : novel ways of creating value in actor systems
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Strategic marketing in tourism services
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The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.
;
Lusch, Robert F.
;
Akaka, Melissa Archpru
-
2010
Persistent link: https://www.econbiz.de/10003968697
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2
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
3
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
4
Zooming out and zooming in : service ecosystems as venues for collaborative innovation
Wieland, Heiko
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
Service innovation : novel ways of creating value in …
,
(pp. 35-50)
.
2016
Persistent link: https://www.econbiz.de/10011497319
Saved in:
5
A service-ecosystem perspective on value creation : implications for international business
Kaartemo, Valtteri
;
Akaka, Melissa Archpru
;
Vargo, …
-
2017
Persistent link: https://www.econbiz.de/10011597910
Saved in:
6
Toward a science of service systems : value and symbols
Spohrer, James C.
;
Maglio, Paul P.
-
2010
Persistent link: https://www.econbiz.de/10003968705
Saved in:
7
Evolving to a new dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
-
2008
Persistent link: https://www.econbiz.de/10003644612
Saved in:
8
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
9
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
10
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
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