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~type_genre:"Aufsatz im Buch"
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Marketing theory
4
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3
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Developing countries
2
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2
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Aufsatz im Buch
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Graue Literatur
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Brown, Stephen
18
Brown, Stephen J.
3
Patterson, Anthony
3
Quinn, Lee
2
Baron, Steve
1
Feng, Lintong
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Goetzmann, William H.
1
Goetzmann, William N.
1
Hiraki, Takato
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Kacperczyk, Marcin
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Kozinets, Robert V.
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Liang, Bing
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Liem, Harry
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Lynch, Anthony W.
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Mai, Yinhua
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Pedersen, Lasse Heje
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Shiraishi, Noriyoshi
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Introduction to international development : approaches, actors, and issues
2
Celebrity, convergence and transformation
1
China's reform and economic growth : problems and prospects
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Contemporary consumer culture theory
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Does marketing need reform? : fresh perspectives on the future
1
Handbook of qualitative research methods in marketing
1
Handbook on place branding and marketing
1
Handbuch Alternative Investments ; Bd. 1
1
Investment management : meeting the noble challenges of funding pensions, deficits, and growth
1
Marketing : metaphors and metamorphosis
1
Memorable customer experiences : a research anthology
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Restoring financial stability : how to repair a failed system
1
The Japanese finance : corporate finance and capital markets in changing Japan
1
The Routledge companion to contemporary brand management
1
The Routledge companion to digital consumption
1
The SAGE handbook of marketing theory
1
The business guide : investment and trade in the UK
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of brands : from signals of quality to storehouses of trust
1
The marketing book
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ECONIS (ZBW)
24
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1
Digital youth, mobile phones and text messaging: assessing the profound impact of a technological afterthought
Patterson, Anthony
- In:
The Routledge companion to digital consumption
,
(pp. 83-92)
.
2013
Persistent link: https://www.econbiz.de/10009689954
Saved in:
2
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 109-118)
.
2013
Persistent link: https://www.econbiz.de/10009680264
Saved in:
3
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russel Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Celebrity, convergence and transformation
,
(pp. 147-163)
.
2018
Persistent link: https://www.econbiz.de/10011737144
Saved in:
4
Postmodern marketing : dead and buried or alive and kicking?
Brown, Stephen
- In:
The marketing book
,
(pp. 21-36)
.
2016
Persistent link: https://www.econbiz.de/10011471624
Saved in:
5
Begin as you mean to go on : reflections on the rhetoric of research
Brown, Stephen
- In:
Contemporary consumer culture theory
,
(pp. 175-194)
.
2017
Persistent link: https://www.econbiz.de/10011665523
Saved in:
6
Place brand biography : something special or same old story?
Brown, Stephen
- In:
Handbook on place branding and marketing
,
(pp. 178-200)
.
2017
Persistent link: https://www.econbiz.de/10011685170
Saved in:
7
Dead brand walking : on the paradoxes and perversities of branding
Brown, Stephen
- In:
The Routledge companion to contemporary brand management
,
(pp. 92-106)
.
2016
Persistent link: https://www.econbiz.de/10011515370
Saved in:
8
Finance and accounts
Brown, Stephen
- In:
The business guide : investment and trade in the UK
,
(pp. 50-55)
.
2016
Persistent link: https://www.econbiz.de/10011950049
Saved in:
9
National development agencies and bilateral aid
Brown, Stephen
- In:
Introduction to international development : approaches, …
,
(pp. 135-151)
.
2009
Persistent link: https://www.econbiz.de/10003896533
Saved in:
10
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
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