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Konsumentenverhalten
4,895
Consumer behaviour
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Hippner, Hajo
15
Wilde, Klaus D.
14
Weinberg, Peter
13
Bauer, Hans H.
12
Kahraman, Cengiz
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Schröder, Hendrik
10
Terlutter, Ralf
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Diller, Hermann
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Kenning, Peter
9
Decker, Reinhold
8
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Aalst, Wil van der
7
Arnould, Eric J.
7
Barclay, Corlane
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Hennigs, Nadine
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Schramm-Klein, Hanna
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Fuzzy engineering economics with applications
20
Product experience
20
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
19
Organizational data mining : leveraging enterprise data resources for optimal performance
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Cross-cultural and critical perspectives on brands
16
Data mining for design and marketing
16
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
16
The Routledge companion to digital consumption
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Fuzzy methods for customer relationship management and marketing : applications and classifications
14
Knowledge discovery process and methods to enhance organizational performance
14
Analysis of socio-economic conditions : insights from a fuzzy multidimensional aproach
13
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Soft computing for risk evaluation and management : applications in technology, environment and finance
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Business applications and computational intelligence
12
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1
Identifying and clustering of target customers of green products
Wang, Miao-ling
- In:
Web-based green products life cycle management systems …
,
(pp. 182-207)
.
2009
Persistent link: https://www.econbiz.de/10003799263
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2
Vollautomatisches Predictive Targeting und Modellierung des Realtime-Online-Verhaltens
Ahlemeyer-Stubbe, Andrea
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 217-229)
.
2011
Persistent link: https://www.econbiz.de/10009010222
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3
Systemunterstützt individualisierte Kundenansprache in der Mehrkanalwelt der Finanzdienstleistungsbranche : Repräsentation der Einstellungen von Kunden in einem Kundenmodell
Buhl, Hans Ulrich
;
Fridgen, Michael
;
Volkert, Stefan
-
2003
Persistent link: https://www.econbiz.de/10001793686
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4
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
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5
Big Data - Erfolgsfaktoren für den Einsatz in Vertriebsprozessen bei Banken
Eickbusch, Jens
-
2017
Persistent link: https://www.econbiz.de/10011637186
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6
Customer Relationship Management auf der Basis von analytischen Informationssystemen
Chamoni, Peter
;
Düsing, Roland
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 99-116)
.
2002
Persistent link: https://www.econbiz.de/10001648481
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7
IT-gestützte, operative Sortimentsplanung
Suhl, Uwe H.
- In:
IT-gestützte betriebswirtschaftliche …
,
(pp. 175-194)
.
2001
Persistent link: https://www.econbiz.de/10001605714
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8
Verbundkäufe in Warenkorbdaten
Niedereichholz, Heinz-Joachim
;
Schwarz, P.
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 15-26)
.
1999
Persistent link: https://www.econbiz.de/10001423332
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9
Ein Vergleich ausgewählter Klassifikationsverfahren im Kontext von Finanzdienstleistungen
Langner, Ralph
;
Alpar, Paul
;
Pfuhl, Markus
-
2003
Persistent link: https://www.econbiz.de/10001793724
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10
Komponenten und Potenziale eines analytischen Customer Relationship Management
Hippner, Hajo
- In:
Analytische Informationssysteme : Business …
,
(pp. 395-418)
.
2010
Persistent link: https://www.econbiz.de/10003940856
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