Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating local brands in multi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Event marketing
3
Event-Marketing
3
Brand extension
2
International marketing
2
Internationales Marketing
2
Markentransfer
2
Product design
2
Produktgestaltung
2
Action research
1
Advertising effects
1
Aktionsforschung
1
Asia
1
Asien
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
China
1
Cognition
1
Corporate culture
1
Corporate reputation
1
Cross-cultural relations
1
Developing countries
1
Englisch (Sprache)
1
English (Language)
1
Entwicklungsländer
1
Firmenimage
1
Großbritannien
1
Hong Kong
1
Hongkong
1
Interkulturelle Beziehungen
1
Kognition
1
Language
1
more ...
less ...
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
46
Aufsatz in Zeitschrift
46
Book section
16
Collection of articles of several authors
3
Guidebook
3
Ratgeber
3
Reprint
3
Sammelwerk
3
Aufsatzsammlung
2
Interview
2
research-article
2
Article
1
Conference paper
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
13
German
3
Author
All
Schmitt, Bernd
13
Zhang, Shi
4
Bao, Yeqing
2
Brakus, J. Joško
2
Simpson, James T.
2
Cettier, Patrick
1
Cote, Joseph A.
1
Han, Jin K.
1
Henderson, Pamela W.
1
Mangold, Marc
1
Pan, Yigang
1
Siew Meng Leong
1
Simonson, Alexander
1
Sood, Sanjay
1
Tavassoli, Nader T.
1
Zarantonello, Lia
1
more ...
less ...
Published in...
All
Cracking the code : leveraging consumer psychology to drive profitability
3
Handbook on brand and experience management
3
Brand management ; Vol. 1
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Handbook of research in international marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
Saved in:
2
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
3
Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 3-20)
.
2012
Persistent link: https://www.econbiz.de/10009348444
Saved in:
4
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
5
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
6
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
7
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
8
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
9
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
10
Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
Persistent link: https://www.econbiz.de/10009349526
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
