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Packaging colour and its multiple roles
Spence, Charles; Velasco, Carlos - In: Multisensory packaging : designing new product experiences, (pp. 21-48). 2019
Persistent link: https://www.econbiz.de/10011958965
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The role of typeface in packaging design
Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 79-101). 2019
Persistent link: https://www.econbiz.de/10011958973
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The multisensory analysis of product packaging framework
Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 191-223). 2019
Persistent link: https://www.econbiz.de/10011958993
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Multisensory premiumness
Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 257-286). 2019
Persistent link: https://www.econbiz.de/10011959008
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The consumer neuroscience of packaging
Spence, Charles; Velasco, Carlos; Petit, Olivia - In: Multisensory packaging : designing new product experiences, (pp. 319-347). 2019
Persistent link: https://www.econbiz.de/10011959018
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Multisensory consumer-packaging interaction (CPI) : the role of new technologies
Petit, Olivia; Velasco, Carlos; Spence, Charles - In: Multisensory packaging : designing new product experiences, (pp. 349-374). 2019
Persistent link: https://www.econbiz.de/10011959022
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Aclarando prioridades : la política económica turística
Velasco, Carlos; San Martín González, Enrique - In: Propuestas de política económica ante los desafíos …, (pp. 415-438). 2013
Persistent link: https://www.econbiz.de/10009728426
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Capitalizing on the crossmodal correspondences between audition and olfaction in the design of multisensory experiences
Velasco, Carlos; Spence, Charles - In: Experiential marketing in an age of hyper-connectivity …, (pp. 85-112). 2022
Persistent link: https://www.econbiz.de/10013253363