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~type_genre:"Aufsatz im Buch"
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Government Control of the Medi...
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Communication media
429
Kommunikationsmedien
429
Media industries
108
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108
Advertising media
82
Werbeträger
82
Germany
75
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74
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56
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56
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56
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507
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Aufsatz im Buch
Working Paper
6,679
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3,592
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3,592
Arbeitspapier
3,354
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1,790
Aufsatz in Zeitschrift
1,790
Book section
507
Article
407
Conference Paper
209
Collection of articles of several authors
168
Sammelwerk
168
Hochschulschrift
149
Aufsatzsammlung
115
Konferenzschrift
110
Thesis
96
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75
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75
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57
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57
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37
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30
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German
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Seufert, Wolfgang
5
Bentele, Günter
3
Cagé, Julia
3
Calder, Bobby J.
3
Eisend, Martin
3
Esch, Franz-Rudolf
3
Imhof, Kurt
3
Malthouse, Edward C.
3
Murdock, Graham
3
Prat, Andrea
3
Pusler, Michael
3
Quiring, Oliver
3
Schellhaaß, Horst-Manfred
3
Schweiger, Günter
3
Strömberg, David
3
Wentzel, Dirk
3
Winseck, Dwayne Roy
3
Appelgren, Ester
2
Bailer, Werner
2
Becerra, Martín
2
Boyle, Raymond
2
Brooten, Lisa
2
Bruhn, Manfred
2
Carretta, Alessandro
2
Cauberghe, Verolien
2
Dabic, Marina
2
Downing, John
2
Dunn-Jensen, Linda M.
2
Dyck, Alexander
2
Eisenegger, Mark
2
Farina, Vincenzo
2
Flew, Terry
2
Gabszewicz, Jean Jaskold
2
Hardy, Jonathan
2
Hausenblas, Michael
2
Hohlfeld, Ralf
2
Höffernig, Martin
2
Ivić, Miroslav
2
Karmasin, Matthias
2
Kleinjohann, Michael
2
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The handbook of political economy of communications
25
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
12
Political economies of the media : the transformation of the global media industries
12
The right to tell : the role of mass media in economic development /The World Bank
10
Media Governance in Europa : Regulierung - Partizipation - Mitbestimmung ; [internationales Symposion im Juni 2009 in Hamburg unter dem Titel Media goverance in Europe - regulation, participation, codetermination]
8
The media industries and their markets : quantitative analyses
8
De Gruyter handbook of media economics
6
Kellogg on advertising & media : the Kellogg School of Management
6
Medien im Marketing : Optionen der Unternehmenskommunikation
6
The global public relations handbook : theory, research, and practice
6
Advertising and violence : concepts and perspectives
5
Digital peripheries : the online circulation of audiovisual content from the small market perspective
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
5
Die Ökonomie des Sports in den Medien
4
Globalizing communications
4
Innovation durch Kommunikation : Kommunikation als Innovationsfaktor für Organisationen
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Media and convergence management
4
Public Relations : ein Handbuch
4
Baltic media in transition
3
Breaking new ground in theory and practice
3
Corporate crime: issues of definition, construction and research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Embracing diversity in organisations : 7th International OFEL Conference on Governance, Management and Entrepreneurship : 5th - 6th April 2019, Dubrovnik, Croatia
3
Gesellschaft - Moderation & Präsentation - Medientechnik
3
Handbook of media economics ; Volume 1B
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Handbuch Medienmanagement
3
Handbuch Unternehmenskommunikation
3
Handbuch Verbandskommunikation
3
Handbuch der Marktforschung
3
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Mediating business : the expansion of business journalism
3
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
3
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
3
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
3
New media and public relations
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Structural change in transportation and communications in the knowledge society
3
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
3
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ECONIS (ZBW)
507
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Der Markt wird's schon richten? : Medienprodukte, Medienunternehmen und die Effizienz des Marktprozesses
Sjurts, Insa
-
2004
Persistent link: https://www.econbiz.de/10002151598
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2
Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of
media
audiences
Wildman, Steven S.
- In:
Management and innovation in the media industry
,
(pp. 131-150)
.
2008
Persistent link: https://www.econbiz.de/10003791273
Saved in:
3
Media
engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
4
Advertising in the world of new
media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
5
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
6
Media
buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
7
Cross-
media
advertising in times of changing
media
environments and
media
consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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8
Quantitäten und Qualitäten in der Mediaplanung - Stand und Problematik des Intermediavergleichs
Kliment, Tibor
- In:
Theorie und Praxis der Werbung in den Massenmedien
,
(pp. 19 - 34)
.
2005
Persistent link: https://www.econbiz.de/10014556057
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9
Developments in advertising markets and their effects on
media
companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
10
Globalisierung, Erziehung und Demokratie in Lateinamerika
Dieterich, Heinz
- In:
Globalisierung im Cyberspace : globale Gesellschaft, …
,
(pp. 43-203)
.
1996
Persistent link: https://www.econbiz.de/10001295323
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