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Service branding : enabling, making and delivering promises
Brodie, Roderick J. - In: The Routledge companion to contemporary brand management, (pp. 509-523). 2016
Persistent link: https://www.econbiz.de/10011515472
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Forecasting by extrapolation: conclusions from 25 years of research
Armstrong, Jon Scott - 2006
Persistent link: https://www.econbiz.de/10003349627
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An investigation of marketing practice by firm size
Coviello, Nicole E.; Brodie, Roderick J.; Munro, Hugh J. - 2008
Persistent link: https://www.econbiz.de/10003729809
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.; Winklhofer, Heidi; Coviello, Nicole E. - 2009
Persistent link: https://www.econbiz.de/10003837009
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Brand equity and the value of marketing assets
Brodie, Roderick J.; Glynn, Mark S. - In: Marketing theory : a student text, (pp. 379-385). 2010
Persistent link: https://www.econbiz.de/10003950918
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Practice perspective of the marketing organisation
Brodie, Roderick J.; Little, Victoria J.; Brookes, … - In: The SAGE handbook of marketing theory, (pp. 365-378). 2010
Persistent link: https://www.econbiz.de/10003923193
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Nature and purpose of engagement platforms
Breidbach, Christoph F.; Brodie, Roderick J. - In: Customer engagement : contemporary issues and challenges, (pp. 124-136). 2016
Persistent link: https://www.econbiz.de/10011430607
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Brand image, corporate reputation, and customer value
Cretu, Anca E.; Brodie, Roderick J. - In: Business-to-business brand management : theory, …, (pp. 263-387). 2009
Persistent link: https://www.econbiz.de/10008661018
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Service-dominant logic and market innovation
Baker, Jonathan J.; Fehrer, Julia; Brodie, Roderick J. - In: The Routledge handbook of service research insights and …, (pp. 24-45). 2020
Persistent link: https://www.econbiz.de/10012238608