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~type_genre:"Aufsatz im Buch"
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
The SAGE handbook of marketing ethics
3
Contemporary issues in social marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Macro-social marketing insights : systems thinking for wicked problems
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ECONIS (ZBW)
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Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
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2
Ethical dimensions of social marketing and social change
Eagle, Lynne C.
;
Dahl, Stephan
;
Low, David R.
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 193-214)
.
2020
Persistent link: https://www.econbiz.de/10012112250
Saved in:
3
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
4
Winds of change : engaging with conflicting perspectives in renewable energy
McCarthy, Breda
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 3-28)
.
2021
Persistent link: https://www.econbiz.de/10012317645
Saved in:
5
Relevance of social marketing in the global south's family planning programmes : a case of Zambia
Nyundo, Lucy
;
Eagle, Lynne C.
;
Whittaker, Maxine
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 181-210)
.
2021
Persistent link: https://www.econbiz.de/10012317870
Saved in:
6
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
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7
Appearances matter : the impact of unattainable idealizations of an individual's physical self
Eagle, Lynne C.
;
Hay, Rachel
- In:
The SAGE handbook of marketing ethics
,
(pp. 169-183)
.
2021
Persistent link: https://www.econbiz.de/10012304937
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8
Marketing ethics and regulation of marketing activity : the role of government and industry
Eagle, Lynne C.
;
Dahl, Stephan
;
Pelsmacker, Patrick de
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 498-517)
.
2021
Persistent link: https://www.econbiz.de/10012306768
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9
Concluding comments regarding the challenges of marketing ethics
Pelsmacker, Patrick de
;
Eagle, Lynne C.
;
Dahl, Stephan
; …
- In:
The SAGE handbook of marketing ethics
,
(pp. 518-529)
.
2021
Persistent link: https://www.econbiz.de/10012306770
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