Narrow search
Showing 1 - 8 of 8
Cover Image
Beyond global marketing and the globalization of marketing activities
Svensson, Göran - 2007
Persistent link: https://www.econbiz.de/10003555371
Cover Image
Think globally and act locally
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 13-26). 2009
Persistent link: https://www.econbiz.de/10003884868
Cover Image
Global versus glocal strategy and marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 27-44). 2009
Persistent link: https://www.econbiz.de/10003884869
Cover Image
Early internationalizing firms
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 45-64). 2009
Persistent link: https://www.econbiz.de/10003884871
Cover Image
The international entrepreneur
Andersson, Svante; Svensson, Göran - In: Glocal marketing : think globally and act locally, (pp. 257-276). 2009
Persistent link: https://www.econbiz.de/10003884882
Cover Image
International corporate and business ethics
Svensson, Göran; Wood, Greg; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 319-338). 2009
Persistent link: https://www.econbiz.de/10003884886
Cover Image
Anti-climate change management in marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 373-389). 2009
Persistent link: https://www.econbiz.de/10003884889
Cover Image
A glocal marketing model
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 391-395). 2009
Persistent link: https://www.econbiz.de/10003884891