Narrow search
Showing 1 - 7 of 7
Cover Image
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson; Bettman, James R. - In: Strong brands, strong relationships, (pp. 81-94). 2015
Persistent link: https://www.econbiz.de/10011313057
Cover Image
Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances; Bettman, James R.; Payne, John W. - In: The why of consumption : contemporary perspectives on …, (pp. 59-80). 2005
Persistent link: https://www.econbiz.de/10003932974
Cover Image
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson; Bettman, James R. - In: The why of consumption : contemporary perspectives on …, (pp. 237-258). 2005
Persistent link: https://www.econbiz.de/10003932983
Cover Image
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson; Bettman, James R. - In: Handbook of brand relationships, (pp. 107-123). 2009
Persistent link: https://www.econbiz.de/10003915578
Cover Image
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson; Bettman, James R. - In: The Routledge companion to identity and consumption, (pp. 366-374). 2013
Persistent link: https://www.econbiz.de/10009700267
Cover Image
Consumer decision making : a choice goals approach
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Handbook of consumer psychology, (pp. 589-610). 2008
Persistent link: https://www.econbiz.de/10003716255
Cover Image
Behavioral decision research : a constructive processing perspective
Payne, John W.; Bettman, James R.; Johnson, Eric J. - 2008
Persistent link: https://www.econbiz.de/10003611112