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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan - In: Customer retention in the automotive industry : …, (pp. 215-257). 1997
Persistent link: https://www.econbiz.de/10001299160
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Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan; Pardo, Catherine; Mouzas, Stefanos; … - In: Handbook of strategic account management : a …, (pp. 191-204). 2014
Persistent link: https://www.econbiz.de/10010341361
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Final customers' value in business networks
Henneberg, Stephan; Mouzas, Stefanos - In: Creating and managing superior customer value, (pp. 99-127). 2009
Persistent link: https://www.econbiz.de/10003826396
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Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven; Henneberg, Stephan; Forkmann, Sebastian - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 267-282). 2014
Persistent link: https://www.econbiz.de/10010359506
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Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan; O'Shaughnessy, Nicholas Jackson - 2008
Persistent link: https://www.econbiz.de/10003717709