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~type_genre:"Aufsatz im Buch"
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Trends in multicriteria decision making : proceedings of the 13th International Conference on Multiple Criteria Decision Making, Cape Town, South Africa, January 1997
2
Creating and managing superior customer value
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Handbook of strategic account management : a comprehensive resource
1
Nonprofit marketing : sectoral applications
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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ECONIS (ZBW)
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1
Value dimensions and relationship postures in dyadic "key relationship programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Handbook of strategic account management : a …
,
(pp. 191-204)
.
2014
Persistent link: https://www.econbiz.de/10010341361
Saved in:
2
Final customers' value in business networks
Henneberg, Stephan
;
Mouzas, Stefanos
- In:
Creating and managing superior customer value
,
(pp. 99-127)
.
2009
Persistent link: https://www.econbiz.de/10003826396
Saved in:
3
Judgmental modelling as a benchmarking tool : a case study in the chemical industry
Naudé, Peter
- In:
Trends in multicriteria decision making : proceedings …
,
(pp. 377-389)
.
1998
Persistent link: https://www.econbiz.de/10001324555
Saved in:
4
Influence in group decision making
Lockett, Geoff
- In:
Trends in multicriteria decision making : proceedings …
,
(pp. 187-198)
.
1998
Persistent link: https://www.econbiz.de/10001324563
Saved in:
5
Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
-
2008
Persistent link: https://www.econbiz.de/10003717709
Saved in:
6
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
7
Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
Saved in:
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