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Measuring and managing brands
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Social protection for Africa's children
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Handbook of marketing strategy
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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Public Relations : ein Handbuch
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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1
Marketing to
children
Mansfield, Phylis M.
-
2007
Persistent link: https://www.econbiz.de/10003728946
Saved in:
2
Marketing to
children
: the foundation of cradle-to-grave brand relationships
McAlister, Anna
-
2007
Persistent link: https://www.econbiz.de/10003548905
Saved in:
3
Marketing ethics in context : the promotion of unhealthy foods and beverages to
children
Jackson, Michaela
;
Harrison, Paul
;
Swinburn, Boyd
; …
- In:
Handbook on ethics and marketing
,
(pp. 354-386)
.
2015
Persistent link: https://www.econbiz.de/10011302040
Saved in:
4
Family consumption systems in Africa : a focus on
children
Gbadamosi, Ayantunji
- In:
The Routledge companion to business in Africa
,
(pp. 146-159)
.
2015
Persistent link: https://www.econbiz.de/10010393200
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5
In the beginning was entrepreneuring
Johannisson, Bengt
- In:
(De)mobilizing the entrepreneurship discourse : …
,
(pp. 201-221)
.
2010
Persistent link: https://www.econbiz.de/10003988846
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6
The role of commodified celebrities in
children
's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
Saved in:
7
Credit card marketing to college students
Pinto, Mary Beth
-
2007
Persistent link: https://www.econbiz.de/10003728882
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8
Marketing to baby boomers
Smith, Rebecca A.
-
2007
Persistent link: https://www.econbiz.de/10003728945
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9
Marketing
Lippmann, Ingo
- In:
Corporate banking : zukunftsorientierte Strategien im …
,
(pp. 391-426)
.
2008
Persistent link: https://www.econbiz.de/10003742098
Saved in:
10
Entstehung und Zukunft der Direkten Wirtschaftskommunikation : Geschichte, Strategie und Zukungt des FAMAB
Dams, Vok
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 145-154)
.
2008
Persistent link: https://www.econbiz.de/10003742843
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