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Customer retention
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How to succeed in the digital age : strategies from 17 top managers
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Handbook of research on retailer-consumer relationship development
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Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
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Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Practices for network management : in search of collaborative advantage
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Predicting trends and building strategies for consumer engagement in retail environments
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Strategic marketing in fragile economic conditions
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Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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Brand management ; Vol. 2
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Brand management in emerging markets : theories and practice
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Challenges in an age of dis-engagement
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Conference proceedings trends in business communication 2016
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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Trust in relationships with agri-food distribution
Ouhna, Laila
- In:
New insights on trust in business-to-business …
,
(pp. 103-119)
.
2019
Persistent link: https://www.econbiz.de/10012405544
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2
E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
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3
"Nur Bares ist Wahres" - Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts
Altenhain, Thomas
;
Ess, Konrad
;
Sehgal, Attul
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 359-368)
.
2015
Persistent link: https://www.econbiz.de/10011441271
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4
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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5
Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney
;
Varshney, Seema
;
Jassel, Jagdeep Singh
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 183-204)
.
2016
Persistent link: https://www.econbiz.de/10011506292
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6
Der digital-aktive Anlagekunde : Erkenntnisse aus einer empirischen Studie
Altenhain, Thomas
- In:
Management in Kreditinstituten und Unternehmen - ein …
,
(pp. 215-239)
.
2016
Persistent link: https://www.econbiz.de/10011529874
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7
Demand planning
Kilger, Christoph
;
Wagner, Michael
- In:
Supply chain management and advanced planning : …
,
(pp. 125-154)
.
2015
Persistent link: https://www.econbiz.de/10010491665
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8
The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
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9
The SOCIAL revolution : how to transform your company into a social enterprise and your customers into friends for life
Benioff, Marc R.
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 185-199)
.
2014
Persistent link: https://www.econbiz.de/10010341227
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10
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
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