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Handbook of consumer psychology
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Transformative consumer research for personal and collective well-being
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Por onde vai a economia portuguesa? : Actas da conferência realizada por ocasião do jubileu académico de Francisco Pereira de Moura
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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The Oxford handbook of luxury business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 2
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Emotional, sensory, and social dimensions of consumer buying behavior
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Marketing in the new global order : challenges and opportunities
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Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Consumer Australia : historical perspectives
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Consumer-Driven Redesign (CDR) : Versicherer zeigen, wie die Preisspirale durchbrochen werden kann
Fanderl, Harald
;
Hieronimus, Fabian
;
Theisen, Gregor
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 77-89)
.
2007
Persistent link: https://www.econbiz.de/10003650846
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2
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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3
Are fruit juice categories separable?
Knight, Erika
;
House, Lisa
;
Lee, Jong-ying
;
Spreen, …
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 499-505)
.
2008
Persistent link: https://www.econbiz.de/10003906030
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Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
Schmidt, Inga
;
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 125-148)
.
2007
Persistent link: https://www.econbiz.de/10003434841
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5
Der Mythos vom "Tod der Mitte" : Handlungsfelder für eine weiterhin erfolgreiche Marktbearbeitung
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 267-289)
.
2007
Persistent link: https://www.econbiz.de/10003595133
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6
Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 291-304)
.
2007
Persistent link: https://www.econbiz.de/10003595161
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7
Value pricing : ein nutzenorientierter Ansatz zur Preisfestsetzung
Hans, Gudrun
;
Wilkoszewski, Alexander
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 115-131)
.
2008
Persistent link: https://www.econbiz.de/10003618343
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8
Marktsegmentierung
und der Trend zum hybriden Urlauber
Hallerbach, Bert
- In:
Geographie der Freizeit und des Tourismus : Bilanz und …
,
(pp. 171-180)
.
2007
Persistent link: https://www.econbiz.de/10003580346
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9
Auswege aus der Preisfalle
Greipl, Erich
;
Wittig, Katja
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 327-346)
.
2007
Persistent link: https://www.econbiz.de/10003531986
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10
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
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