//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Green" segmentation : an appl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,909
Consumer behaviour
4,907
Portugal
809
Deutschland
593
Germany
593
Theory
588
Theorie
587
Beziehungsmarketing
430
Relationship marketing
430
Brand management
380
Markenführung
380
Market segmentation
275
Marktsegmentierung
275
Online-Handel
272
Online retailing
271
Social Web
261
Social web
261
USA
260
United States
260
Brand
257
Markenartikel
256
Brand image
246
Markenimage
246
Market research
227
Marktforschung
227
Marketing management
212
Marketingmanagement
212
Einzelhandel
197
Retail trade
197
E-commerce
192
Electronic Commerce
192
Internet marketing
192
Online-Marketing
192
Marketing
157
Spain
154
Spanien
154
Target group
140
Zielgruppe
140
Nachhaltige Entwicklung
137
Sustainable development
137
more ...
less ...
Online availability
All
Undetermined
1,244
Free
67
Type of publication
All
Article
5,953
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
53,674
Aufsatz in Zeitschrift
53,674
Graue Literatur
9,294
Non-commercial literature
9,294
Working Paper
7,805
Arbeitspapier
7,055
Book section
5,953
Hochschulschrift
2,989
research-article
2,852
Thesis
2,070
Collection of articles of several authors
1,453
Sammelwerk
1,453
Aufsatzsammlung
870
Conference paper
619
Konferenzbeitrag
619
Konferenzschrift
514
Amtsdruckschrift
489
Government document
489
Bibliografie enthalten
459
Bibliography included
459
Case study
378
Fallstudie
378
Collection of articles written by one author
349
Sammlung
349
Dissertation u.a. Prüfungsschriften
331
Conference proceedings
285
Lehrbuch
266
Statistik
244
Textbook
219
review-article
202
Reprint
193
Statistics
193
conceptual-paper
183
Article
150
review
136
case-report
120
No longer published / No longer aquired
92
Forschungsbericht
82
Systematic review
80
more ...
less ...
Language
All
English
4,672
German
1,184
French
54
Portuguese
44
Hungarian
1
Italian
1
Spanish
1
more ...
less ...
Author
All
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Bauer, Hans H.
15
Weinberg, Peter
13
Diehl, Sandra
12
Cardoso, José Luís
11
Spiller, Achim
11
Abreu, Rute
10
Bruhn, Manfred
10
Carvalho, Luísa Cagica
10
Grunert, Klaus G.
10
Macedo, Jorge Braga de
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Herrmann, Andreas
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Silberer, Günter
9
Tribolet, José
9
Foxall, Gordon R.
8
Goldsmith, Ronald E.
8
Huber, Frank
8
Keller, Kevin Lane
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Machado, Carolina
8
Páscoa, Carlos
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Valério, Nuno
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Homburg, Christian
7
Lains, Pedro
7
Langner, Tobias
7
Noronha, Teresa de
7
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Institut für Weltwirtschaft
1
Portugal / Ministério das Finanças e da Administração Pública
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Zentrum für Europäische Integrationsforschung
1
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Por onde vai a economia portuguesa? : Actas da conferência realizada por ocasião do jubileu académico de Francisco Pereira de Moura
22
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Marketing in the new global order : challenges and opportunities
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
more ...
less ...
Source
All
ECONIS (ZBW)
5,953
Showing
1
-
10
of
5,953
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-Driven Redesign (CDR) : Versicherer zeigen, wie die Preisspirale durchbrochen werden kann
Fanderl, Harald
;
Hieronimus, Fabian
;
Theisen, Gregor
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 77-89)
.
2007
Persistent link: https://www.econbiz.de/10003650846
Saved in:
2
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
3
Are fruit juice categories separable?
Knight, Erika
;
House, Lisa
;
Lee, Jong-ying
;
Spreen, …
- In:
System dynamics and innovation in food networks 2008 : …
,
(pp. 499-505)
.
2008
Persistent link: https://www.econbiz.de/10003906030
Saved in:
4
Nutzenbasierte Kundensegmentierung in Mehrkanalsystemen der Reisebranche
Schmidt, Inga
;
Schögel, Marcus
;
Schulten, Matthias Bernhard
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 125-148)
.
2007
Persistent link: https://www.econbiz.de/10003434841
Saved in:
5
Der Mythos vom "Tod der Mitte" : Handlungsfelder für eine weiterhin erfolgreiche Marktbearbeitung
Merkle, Wolfgang
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 267-289)
.
2007
Persistent link: https://www.econbiz.de/10003595133
Saved in:
6
Das Dilemma des Universalisten, der Erfolg der Spezialisten : Schritte zu einer tragfähigen Zielgruppenstrategie
Lohmüller, Thilo
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 291-304)
.
2007
Persistent link: https://www.econbiz.de/10003595161
Saved in:
7
Value pricing : ein nutzenorientierter Ansatz zur Preisfestsetzung
Hans, Gudrun
;
Wilkoszewski, Alexander
- In:
Wertorientiertes Marketing : Unternehmensressourcen …
,
(pp. 115-131)
.
2008
Persistent link: https://www.econbiz.de/10003618343
Saved in:
8
Marktsegmentierung
und der Trend zum hybriden Urlauber
Hallerbach, Bert
- In:
Geographie der Freizeit und des Tourismus : Bilanz und …
,
(pp. 171-180)
.
2007
Persistent link: https://www.econbiz.de/10003580346
Saved in:
9
Auswege aus der Preisfalle
Greipl, Erich
;
Wittig, Katja
- In:
Vielfalt und Einheit in der Marketingwissenschaft : ein …
,
(pp. 327-346)
.
2007
Persistent link: https://www.econbiz.de/10003531986
Saved in:
10
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->