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Transformative consumer research for personal and collective well-being
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Handbook of employee selection
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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The Routledge companion to digital consumption
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Consumer culture theory
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Cross-cultural and critical perspectives on brands
16
The Oxford handbook of identities in organizations
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Consumer-brand relationships : theory and practice
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Handbook of qualitative research methods in marketing
14
Marketing in the new global order : challenges and opportunities
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Brand management ; Vol. 3
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Cracking the code : leveraging consumer psychology to drive profitability
13
Emotional, sensory, and social dimensions of consumer buying behavior
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Handbook of research on consumer behavior change and data analytics in the socio-digital era
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Handbook of research on retailer-consumer relationship development
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Measuring and managing brands
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Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Sensory marketing : research on the sensuality of products
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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ECONIS (ZBW)
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1
Extended DEMO-based SLAs to specify customers' expectations
Almeida, Mário
;
Mendes, Carlos
;
Silva, Miguel Mira da
- In:
Exploring services science : 4th international …
,
(pp. 292-298)
.
2013
Persistent link: https://www.econbiz.de/10009729066
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2
Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike
- In:
Zwischen Marktversagen und Medienvielfalt : …
,
(pp. 113-132)
.
2004
Persistent link: https://www.econbiz.de/10010425885
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3
Traveling the paths to brand loyalty
Ahluwalia, Rohini
;
Kaikati, Andrew M.
- In:
Brands and brand management : contemporary research …
,
(pp. 63-90)
.
2010
Persistent link: https://www.econbiz.de/10003941303
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4
Emotional identity : enhancing customer experience through emotional involvement
Hofmann, Anna
;
Habenschuss, Julius W.
;
Sonnenberg, Yannick
- In:
Rethink - the corporate network
,
(pp. 181-201)
.
2014
Persistent link: https://www.econbiz.de/10010487283
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5
Persönlichkeit und nachhaltiges Konsumverhalten : die Rolle von Persönlichkeitsdimensionen auf individuelle Kaufentscheidungen
Tennert, Falk
- In:
Nachhaltigkeit im interdisziplinären Kontext : …
,
(pp. 159-177)
.
2019
Persistent link: https://www.econbiz.de/10011964144
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6
Offer attractiveness, decision conflict, and consumer response
Rajagopal, Ananya
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 245-250)
.
2018
Persistent link: https://www.econbiz.de/10011764785
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7
The importance of the personal and social benefits for visitors of the Karlovac Advent in determining the level of satisfaction
Vitner Marković, Silvija
;
Varičak, Ivana
;
Cegur …
-
2020
Persistent link: https://www.econbiz.de/10012602521
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8
Like-influencer framework : a study of factors influencing click of "like" option by users on Facebook
Sharma, Rashmi
- In:
Contemporary issues in social media marketing
,
(pp. 258-270)
.
2018
Persistent link: https://www.econbiz.de/10011715088
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9
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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10
Moderating role of "consumer characteristics" in the influence of customer satisfaction on loyalty
M. S. Mahrinasari
;
Pandjaitan, Dorothy Haratua Rouly
- In:
The future opportunities and challenges of business in …
,
(pp. 205-209)
.
2020
Persistent link: https://www.econbiz.de/10012311274
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