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Konsumentenverhalten
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Bauer, Hans H.
23
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17
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16
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16
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15
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14
Picot, Arnold
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Terlutter, Ralf
13
Kollmann, Tobias
12
Albers, Sönke
11
Fritz, Wolfgang
11
Heinemann, Gerrit
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Meyer, Anton
11
Spiller, Achim
11
Wirtz, Bernd W.
11
Esch, Franz-Rudolf
10
Grunert, Klaus G.
10
Schröder, Hendrik
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Brenner, Walter
9
Bruhn, Manfred
9
Dholakia, Nikhilesh
9
Enneking, Ulrich
9
Fournier, Susan
9
Herrmann, Andreas
9
Hill, Ronald Paul
9
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Skiera, Bernd
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Swoboda, Bernhard
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8
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8
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Handbook of consumer psychology
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Handbook of strategic e-business management
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28
Transformative consumer research for personal and collective well-being
26
Electronic Services
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Product experience
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E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
18
The Routledge companion to digital consumption
18
The evolution of brands : from signals of quality to storehouses of trust
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Handbook of brand relationships
17
Modelle im E-Business
17
Cross-cultural and critical perspectives on brands
16
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
16
Leitfaden Online-Marketing ; [Bd. 1]
16
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Selected readings on information technology and business systems management
16
Transforming e-business practices and applications : emerging technologies and concepts
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
14
Contemporary research in e-branding
14
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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E-business management : integration of Web technologies with business models
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E-retailing challenges and opportunities in the global marketplace
14
Electronic retailing
14
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
14
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Internet-Einzelhandel bei Multi-Channel-Unternehmen
Breidenbach, Petra
;
Rauh, Jürgen
- In:
Produktion - Distribution - Konsum : Auswirkungen von …
,
(pp. 51-73)
.
2010
Persistent link: https://www.econbiz.de/10003902207
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Einfluss des Internets auf das Informations-, Einkaufs- und Verkehrsverhalten
Nerlich, Mark R.
;
Schiffner, Felix
;
Vogt, Walter
- In:
Produktion - Distribution - Konsum : Auswirkungen von …
,
(pp. 75-115)
.
2010
Persistent link: https://www.econbiz.de/10003902209
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Intercultural consumer classifications in e-commerce
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
- In:
Classification - the ubiquitous challenge : proceedings …
,
(pp. 561-568)
.
2005
Persistent link: https://www.econbiz.de/10003569653
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Customer decision making process
Dingler, Tilman
;
Neumaier, Tobias
;
Plein, Senta
; …
- In:
The future of social commerce : trends for the web 2020 …
,
(pp. 53-72)
.
2009
Persistent link: https://www.econbiz.de/10008659232
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5
An empirical study on inexperienced inline consumer’s window shopping behavior in China : a transaction cost perspective
Zhang, Sophie Hua
;
Zeng, Fue
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 225-241)
.
2011
Persistent link: https://www.econbiz.de/10008987103
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6
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
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7
Between online and offline channels : internship information search by tourism and hotel management college students
Fong, Lawrence Hoc Nang
;
Lee, Hee Andy
;
Leung, Daniel
; …
- In:
Information and communication technologies in tourism …
,
(pp. 519-529)
.
2013
Persistent link: https://www.econbiz.de/10009755508
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8
Post-purchase apps usage attitudes : revisiting trust, customer satisfaction, and loyalty of apps usage
Sajad Rezaei
;
Sivasubramaniam, Srikaanth
;
Ho, Ree C.
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 194-209)
.
2017
Persistent link: https://www.econbiz.de/10011690500
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9
The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona
;
Ritch, Elaine L.
;
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 23-37)
.
2021
Persistent link: https://www.econbiz.de/10012497074
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Consumers' acceptability and rejection of food traceability systems, a French-German cross-comparison
Halawany, Rafia
;
Bauer, Caroline
;
Giraud, Georges
; …
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 333-342)
.
2007
Persistent link: https://www.econbiz.de/10003713313
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