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Country of origin vs. consumer...
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Konsumentenverhalten
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Consumer behaviour
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Markenimage
818
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18
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14
Bauer, Hans H.
13
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Burmann, Christoph
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Weinberg, Peter
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Diehl, Sandra
11
Keller, Kevin Lane
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Terlutter, Ralf
11
Enneking, Ulrich
10
Gierl, Heribert
10
Grunert, Klaus G.
10
Schmitt, Bernd
10
Wiedmann, Klaus-Peter
10
Bagozzi, Richard P.
9
Fischer, Wolfgang Chr.
9
Fournier, Susan
9
Hill, Ronald Paul
9
Langner, Tobias
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Schröder, Hendrik
9
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8
Foxall, Gordon R.
8
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Kenning, Peter
8
Kirchgeorg, Manfred
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Park, C. Whan
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Silberer, Günter
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Ahlert, Dieter
7
Arnould, Eric J.
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Geise, Wolfgang
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Handbook of consumer psychology
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The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
The evolution of brands : from signals of quality to storehouses of trust
23
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Handbook of brand relationships
18
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
17
Measuring and managing brands
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
14
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
14
The Oxford handbook of luxury business
14
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
14
Brand management ; Vol. 2
13
Brand management ; Vol. 3
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
13
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Luxury marketing : a challenge for theory and practice
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Strong brands, strong relationships
13
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Enhancing knowledge development in marketing ; Vol. 21
12
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
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ECONIS (ZBW)
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1
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
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2
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
Saved in:
3
Image
Voordt, Dorotheus Johannes van der
- In:
Facilities management and corporate real estate …
,
(pp. 86-103)
.
2017
Persistent link: https://www.econbiz.de/10011541540
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4
The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver
;
Vida, Irena
;
Vihalem, Ann
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 259-276)
.
2011
Persistent link: https://www.econbiz.de/10009515027
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5
Consumer ethnocentrism and country-of-origin effects
Palmer, Adrian
-
2011
Persistent link: https://www.econbiz.de/10009232349
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6
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
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7
Pro-foreign consumption phenomenon in Africa : insights from Nigeria
Ogwo, Ogwo E.
;
Okpara, Gazie S.
- In:
The Routledge companion to business in Africa
,
(pp. 127-145)
.
2015
Persistent link: https://www.econbiz.de/10010393201
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8
African consumers and country-of-origin influence : evidence from Morocco
Oumlil, A. Ben
- In:
The Routledge companion to business in Africa
,
(pp. 117-126)
.
2015
Persistent link: https://www.econbiz.de/10010393202
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9
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
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10
Researching country image construct in the context of emerging economies
Ozretić Došen, Đurđana
;
Skare, Vatroslav
;
Krupka, Zoran
- In:
Research handbook of marketing in emerging economies
,
(pp. 163-196)
.
2017
Persistent link: https://www.econbiz.de/10011656258
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