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Small and medium sized enterprises' engagement with social media for corporate communication
Oni, Oluwasola - In: Strategic corporate communication in the digital age, (pp. 217-234). 2021
Persistent link: https://www.econbiz.de/10012491719
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Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios - In: Global perspectives on small and medium enterprises and …, (pp. 1-21). 2010
Persistent link: https://www.econbiz.de/10003972114
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Internet marketing
Akunuri, Jaya - In: Entrepreneurship marketing : principles and practice of …, (pp. 171-195). 2011
Persistent link: https://www.econbiz.de/10008822538
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Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios - 2012
Persistent link: https://www.econbiz.de/10009575250
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015
Persistent link: https://www.econbiz.de/10010507691
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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Opportunities and challenges of social media marketing for small and rural-based entrepreneurs : experience from Vhembe District of the Limpopo Province, South Africa
Kelly, Tambe Dede; Ekene, Amaechi Kingsley - In: Digital Business in Africa : Social Media and Related …, (pp. 41-65). 2022
Persistent link: https://www.econbiz.de/10013282687
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Digital marketing adoption framework for small businesses in Egypt : a grounded theory approach
Fareed, Ghadir; Tantawi, Passent - In: Eurasian Business and Economics Perspectives : …, (pp. 251-268). 2022
Persistent link: https://www.econbiz.de/10013174337
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Cultural elements in Spanish SME websites and social media : from localization to transcreation?
Castillo Rodríguez, Celia; Olvera-Lobo, María Dolores; … - In: Challenges and opportunities for SMEs in industry 4.0, (pp. 155-181). 2020
Persistent link: https://www.econbiz.de/10012230358
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Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela; Beck, Mathias; Badillo, … - In: Managing digital open innovation, (pp. 493-553). 2020
Persistent link: https://www.econbiz.de/10012251407