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10
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9
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The Oxford handbook of pricing management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
The Routledge companion to identity and consumption
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Advertising theory
31
The Routledge companion to consumer behavior
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Transformative consumer research for personal and collective well-being
26
International advertising and communication : current insights and empirical findings
23
Handbook of pricing research in marketing
22
The advertising and consumer culture reader
22
Cutting edge international research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
21
Breaking new ground in theory and practice
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Product experience
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Cross-cultural and critical perspectives on brands
18
Explorations in critical studies of advertising
18
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
18
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
The Sage handbook of advertising
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
New developments and approaches in consumer behavior research
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
15
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Brand management ; Vol. 3
14
Designing and communicating experience
14
Gender, culture, and consumer behavior
14
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Handbook of qualitative research methods in marketing
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1
Hard and soft floors in real-time
advertising
auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
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2
Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich
;
Müller, Stefan
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 445-462)
.
2000
Persistent link: https://www.econbiz.de/10001495841
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3
The effect of weather on users' online behavior
Försch, Steffen
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 85-116)
.
2018
Persistent link: https://www.econbiz.de/10012267674
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Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
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The role of retail
advertising
from a consumer's point of view : a comparison between Germany and France
Purper, Guido
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 153-160)
.
2005
Persistent link: https://www.econbiz.de/10003353794
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6
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
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7
Advertising
strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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8
A field study of the exploration of the factors influencing visitors' preferences in the mountainous area of Nafpaktia, Greece : implications for an
advertising
communication progr...
Bitsani, Evgenia
;
Kavoura, Androniki
;
Kalomenidis, Paris
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 293-298)
.
2010
Persistent link: https://www.econbiz.de/10003950957
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9
A cross-cultural and gender-specific examination of consumer skepticism toward
advertising
in general vs. pharmaceutical
advertising
: empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
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10
Patterns of Arabic taste and popular culture : a social reading of Arabic commercials
Dakroury, Aliaa
- In:
Advertising in developing and emerging countries : the …
,
(pp. 57-68)
.
2011
Persistent link: https://www.econbiz.de/10009262001
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