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Advertising effects
612
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Economic psychology
207
Wirtschaftspsychologie
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Terlutter, Ralf
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King, Stephen
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Silberer, Günter
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Weinberg, Peter
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Mueller, Barbara
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Boje, David M.
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Cauberghe, Verolien
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Langner, Tobias
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Bauer, Hans H.
5
Dens, Nathalie
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Kenning, Peter
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Malthouse, Edward C.
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Steffenhagen, Hartwig
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Stutzer, Alois
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Calder, Bobby J.
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Dianoux, Christian
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Hartmann, Patrick
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Linhart, Zdenek
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Pepels, Werner
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Strödter, Kristina
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International advertising and communication : current insights and empirical findings
20
The Cambridge handbook of psychology and economic behaviour
20
Cutting edge international research
17
Breaking new ground in theory and practice
15
Happiness, economics and politics : towards a multi-disciplinary approach
15
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
13
Advertising in new formats and media : current research and implications for marketers
11
Bridging the gap between advertising academia and practice
10
The Sage handbook of advertising
10
Untold stories in organizations
10
A master class in brand planning : the timeless works of Stephen King
9
Advertising, promotion, and new media
9
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
Leitfaden Online-Marketing ; [Bd. 1]
8
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
8
Selling modernity : advertising in twentieth-century Germany
8
A research agenda for economic psychology
7
Advertising and violence : concepts and perspectives
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
7
Counter-narratives and organization
6
Engaging consumers through branded entertainment and convergent media
6
Green advertising and the reluctant consumer
6
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
6
Marktpsychologie
6
Psychology of decision making in economics, business and finance
6
The advertising and consumer culture reader
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Application of gaming in new media marketing
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Handbuch Kommunikationsmanagement
5
Handbuch der Marktforschung
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
5
The psychological science of money
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
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ECONIS (ZBW)
1,191
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1
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
Saved in:
2
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
3
Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 169-182)
.
2010
Persistent link: https://www.econbiz.de/10003933275
Saved in:
4
Der Aufbau von Erlebniswelten im Marketing
Holland, Heinrich
;
Hofem, Andreas
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 115-133)
.
2013
Persistent link: https://www.econbiz.de/10009783689
Saved in:
5
Sensory imagery for design
Krishna, Aradhna
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 53-59)
.
2016
Persistent link: https://www.econbiz.de/10011593187
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6
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
7
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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9
Dem Publikum in die Augen schauen : Radio-und
Fernsehwerbung
im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
10
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
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