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Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; Wells, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 113-127). 2013
Persistent link: https://www.econbiz.de/10009740400
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Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 97-112). 2013
Persistent link: https://www.econbiz.de/10009740401
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Market segmentation from a behavioral perspective
Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 128-150). 2013
Persistent link: https://www.econbiz.de/10009740377
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Consumer behavior analysis
Foxall, Gordon R. - In: The SAGE handbook of marketing theory, (pp. 299-315). 2010
Persistent link: https://www.econbiz.de/10003923147
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Invitation to consumer behavior analysis
Foxall, Gordon R. - In: Consumer behavior analysis : (a) rational approach to …, (pp. 13-30). 2013
Persistent link: https://www.econbiz.de/10009740040
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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Connectionist modelling of consumer choice
Greene, Max N.; Morgan, Peter H.; Foxall, Gordon R. - In: Quantitative research methods in consumer psychology : …, (pp. 247-271). 2019
Persistent link: https://www.econbiz.de/10011954829
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Implications of motivating operations for the functional analysis of consumer choice
Fagerstrøm, Asle; Foxall, Gordon R.; Arntzen, Erik - In: Consumer behavior analysis : (a) rational approach to …, (pp. 31-47). 2013
Persistent link: https://www.econbiz.de/10009740003
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In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson; Foxall, Gordon R.; Saevarsson, Hugi - In: Consumer behavior analysis : (a) rational approach to …, (pp. 185-197). 2013
Persistent link: https://www.econbiz.de/10009740372
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The effects of a point-of-purchase display on relative sales : an in-store experimental evaluation
Valdimar Sigurdsson; Engilbertsson, Halldor; Foxall, … - In: Consumer behavior analysis : (a) rational approach to …, (pp. 173-184). 2013
Persistent link: https://www.econbiz.de/10009740373