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Consumer behaviour
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10
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9
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
31
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
International advertising and communication : current insights and empirical findings
22
Cutting edge international research
21
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Breaking new ground in theory and practice
18
Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
17
New developments and approaches in consumer behavior research
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Handbook of qualitative research methods in marketing
14
Marktpsychologie
14
Theoretische Fundierung und praktische Relevanz der Handelsforschung
14
Brand management ; Vol. 3
13
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
Sensory marketing : research on the sensuality of products
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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1
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
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2
Streaming media : a new way of online advertising
Silberer, Günter
;
Engelhardt, Jan-Frederik
- In:
Advertising and communication : proceedings 4th …
,
(pp. 254-259)
.
2005
Persistent link: https://www.econbiz.de/10003353825
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Appreciation of humor by shift in scenario in television commercials
Lagerwerf, Luuk
- In:
Advertising and communication : proceedings 4th …
,
(pp. 322-330)
.
2005
Persistent link: https://www.econbiz.de/10003353843
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A gender portrayal of children's television commercials in mainland China
Wong, Krystie
;
Chan, Kara
- In:
International advertising and communication : current …
,
(pp. 319-341)
.
2006
Persistent link: https://www.econbiz.de/10003378136
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Gender portrayals and the gender of nations : an extended study in Asian cultures
Moon, Young Sook
;
Chan, Kara
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International advertising and communication : current …
,
(pp. 343-357)
.
2006
Persistent link: https://www.econbiz.de/10003378188
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Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
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Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
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8
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
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9
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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10
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
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