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From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility
Palazzo, Guido - In: The SAGE handbook of social marketing, (pp. 271-283). 2011
Persistent link: https://www.econbiz.de/10009380594
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Promoting accessibility for fans with disabilities to European stadia and arenas : an holistic journey sequence approach
Paramio, Juan Luis; Campos, Carlos; Buraimo, Babatunde - In: Managing sport business : an introduction, (pp. 367-388). 2012
Persistent link: https://www.econbiz.de/10009305444
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Branding and corporate social responsibility (CSR)
Gürhan-Canli, Zeynep; Fries, Anne - In: Essays on the success factors of cause-related marketing, (pp. 19-38). 2010
Persistent link: https://www.econbiz.de/10009313822
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Social CRM analytics : gaining customer insights for designing social CRM strategies
Lal, Prerna - In: Strategic customer relationship management in the age …, (pp. 22-41). 2015
Persistent link: https://www.econbiz.de/10011399116
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Manifestation of ethical consumption behaviour through five precepts of buddhism
Ratnayake, Nilanthi; Chaminda, Dushan Jayawickrama - In: Technological solutions for sustainable business …, (pp. 83-104). 2015
Persistent link: https://www.econbiz.de/10011317739
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Consumer perception of French retailers' commitment to sustainable development
Charrière, Valérie; Morin-Delerm, Sophie - In: Business and sustainability : concepts, strategies and …, (pp. 261-291). 2011
Persistent link: https://www.econbiz.de/10009412209
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Consonant, resonant, and social relations between firm and consumer
Basile, Gianpaolo - In: Handbook of research on consumerism in business and …, (pp. 182-200). 2014
Persistent link: https://www.econbiz.de/10010354653
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Consumerism : some fundamental insights
Papasolomou, Ioanna - In: Handbook of research on consumerism in business and …, (pp. 1-17). 2014
Persistent link: https://www.econbiz.de/10010354751
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The impact of brand crises on consumer reactions : the role of corporate ability and corporate social responsibility
Assiouras, Ioannis - 2013
Persistent link: https://www.econbiz.de/10009792224
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How sustainable is sustainability? : the impact of corporate social irresponsibility on consumer behaviour in retailing
Schramm-Klein, Hanna; Steinmann, Sascha - In: Beyond sustainability, (pp. 122-137). 2014
Persistent link: https://www.econbiz.de/10010341249