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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan; Kim, Juran - In: Electronic word of mouth as a promotional technique : …, (pp. 1-13). 2020
Persistent link: https://www.econbiz.de/10012263198
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The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan - In: Digital advertising : theory and research, (pp. 421-426). 2017
Persistent link: https://www.econbiz.de/10011646129
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The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015
Persistent link: https://www.econbiz.de/10011283743
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An investigation of social media usage, brand consciousness, and purchase intention towards luxury products among millennials
Chu, Shu-chuan; Kamal, Sara - In: Breaking new ground in theory and practice, (pp. 181-192). 2011
Persistent link: https://www.econbiz.de/10009380022
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Social media usage and responses to social media advertising in emerging and developed economies
Chu, Shu-chuan; Kamal, Sara - In: Handbook of research on international advertising, (pp. 398-419). 2012
Persistent link: https://www.econbiz.de/10009514367