The role of culture in electronic word-of-mouth communication
Year of publication: |
2017
|
---|---|
Authors: | Chu, Shu-Chuan |
Published in: |
Digital advertising : theory and research. - New York : Routledge, Taylor & Francis Group, ISBN 1-138-65445-0. - 2017, p. 421-426
|
Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Soziale Werte | Social values | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
-
Alsaeed, Ghadeer R., (2023)
-
Yang, Hongwei Chris, (2013)
-
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev, (2013)
- More ...
-
Chu, Shu-Chuan, (2020)
-
Chu, Shu-chuan, (2010)
-
Kamal, Sara, (2012)
- More ...