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~type_genre:"Aufsatz im Buch"
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Advertising effects
612
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612
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146
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134
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134
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117
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Esch, Franz-Rudolf
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Terlutter, Ralf
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Silberer, Günter
7
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Bauer, Hans H.
5
Dens, Nathalie
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Cauberghe, Verolien
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4
Langner, Tobias
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Mau, Gunnar
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4
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3
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3
Chan, Kara
3
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3
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3
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3
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3
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3
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3
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3
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International advertising and communication : current insights and empirical findings
20
Cutting edge international research
17
Breaking new ground in theory and practice
14
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
11
Bridging the gap between advertising academia and practice
10
Advertising in new formats and media : current research and implications for marketers
9
Advertising, promotion, and new media
9
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
A master class in brand planning : the timeless works of Stephen King
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
8
Selling modernity : advertising in twentieth-century Germany
8
Advertising and violence : concepts and perspectives
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Green advertising and the reluctant consumer
6
The Sage handbook of advertising
6
The advertising and consumer culture reader
6
Application of gaming in new media marketing
5
Engaging consumers through branded entertainment and convergent media
5
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Handbuch Kommunikationsmanagement
5
Handbuch der Marktforschung
5
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
5
Theoretische Fundierung und praktische Relevanz der Handelsforschung
5
Brand management in emerging markets : theories and practice
4
Digital advertising : theory and research
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Eye Tracking in der Sport- und Veranstaltungsbranche
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
Kellogg on advertising & media : the Kellogg School of Management
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
Public relations and advertising theories : concepts and practices
4
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
4
Advertising worldwide : advertising conditions in selected countries
3
Brand Content : die Marke als Medienereignis
3
Brand the Future : systematische Markenentwicklung im B2B
3
Challenges in an age of dis-engagement
3
Cracking the code : leveraging consumer psychology to drive profitability
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ECONIS (ZBW)
672
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1
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
2
New forms of advertising in television : types and effectiveness
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 47-76)
.
2016
Persistent link: https://www.econbiz.de/10011473401
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
Dem Publikum in die Augen schauen : Radio-und
Fernsehwerbung
im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
5
Television commercial violence : potential effects on children
Brocato, E. Deanne
;
Gentile, Douglas A.
;
Laczniak, …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 161-178)
.
2015
Persistent link: https://www.econbiz.de/10010498508
Saved in:
6
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
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7
Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
Spielvogel, Julia
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009380024
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8
Differences in children's processing of advergames and TV commercials
Waiguny, Martin K. J.
;
Terlutter, Ralf
- In:
Breaking new ground in theory and practice
,
(pp. 35-51)
.
2011
Persistent link: https://www.econbiz.de/10009380035
Saved in:
9
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
10
Celebrities as indirect spokespeople in advertising
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
The changing roles of advertising : [extended versions …
,
(pp. 103-114)
.
2013
Persistent link: https://www.econbiz.de/10009773047
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