//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Kunde im Fokus : die wicht...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4,904
Konsumentenverhalten
4,904
Theory
532
Theorie
531
Deutschland
529
Germany
529
Beziehungsmarketing
406
Relationship marketing
406
Brand management
372
Markenführung
372
Online retailing
267
Online-Handel
267
Brand
255
Markenartikel
255
Social Web
254
Social web
254
Brand image
246
Markenimage
246
USA
232
United States
232
Market research
215
Marktforschung
215
Einzelhandel
193
Retail trade
193
Internet marketing
187
Online-Marketing
187
E-commerce
183
Electronic Commerce
183
Marketing management
176
Marketingmanagement
176
Marketing
151
Environmental consciousness
136
Umweltbewusstsein
136
Advertising effects
132
Werbewirkung
132
Perception
124
Luxury goods
123
Luxusgüter
123
Nachhaltige Entwicklung
123
Sustainable development
123
more ...
less ...
Online availability
All
Undetermined
1,027
Free
60
Type of publication
All
Article
4,905
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
49,586
Aufsatz in Zeitschrift
49,586
Graue Literatur
7,408
Non-commercial literature
7,408
Arbeitspapier
5,899
Working Paper
5,899
Book section
4,905
Hochschulschrift
2,671
Thesis
1,835
Collection of articles of several authors
1,108
Sammelwerk
1,108
Aufsatzsammlung
697
Conference paper
519
Konferenzbeitrag
519
Bibliografie enthalten
363
Bibliography included
363
Konferenzschrift
336
Collection of articles written by one author
313
Sammlung
313
Dissertation u.a. Prüfungsschriften
279
Case study
255
Fallstudie
255
Lehrbuch
247
Textbook
207
Reprint
182
Amtsdruckschrift
161
Government document
161
Conference proceedings
158
Statistik
89
Statistics
73
Systematic review
71
Übersichtsarbeit
71
Ratgeber
60
Forschungsbericht
54
Guidebook
53
Handbook
53
Handbuch
53
Market information
52
Marktinformation
52
more ...
less ...
Language
All
English
3,817
German
1,050
French
40
Hungarian
1
Italian
1
Author
All
Gröppel-Klein, Andrea
17
Belk, Russell W.
16
Weinberg, Peter
13
Bauer, Hans H.
12
Diehl, Sandra
11
Spiller, Achim
11
Grunert, Klaus G.
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Bruhn, Manfred
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Kenning, Peter
8
Kirchgeorg, Manfred
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Keller, Kevin Lane
7
Langner, Tobias
7
Ozanne, Julie L.
7
Rudolph, Thomas
7
Silberer, Günter
7
Ahlert, Dieter
6
Alvensleben, Reimar von
6
Bettman, James R.
6
Böcker, Andreas
6
Dobscha, Susan
6
Gierl, Heribert
6
Grabner-Kräuter, Sonja
6
Hennigs, Nadine
6
Hogg, Margaret K.
6
Homburg, Christian
6
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
11
more ...
less ...
Source
All
ECONIS (ZBW)
4,905
Showing
1
-
10
of
4,905
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The obscure subject of consumer identity
Saren, Michael
- In:
Exploring identity : concepts and methods
,
(pp. 11-25)
.
2007
Persistent link: https://www.econbiz.de/10003712220
Saved in:
2
Effects of economic policies aimed at encouraging a healthier grain consumption
Nordström, Jonas
;
Thunström, Linda
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 55-67)
.
2007
Persistent link: https://www.econbiz.de/10003713141
Saved in:
3
Importance and relevance of quality labels in the Austrian meat supply chain
Meixner, Oliver
;
Haas, Rainer
;
Pöchtrager, Siegfried
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 85-94)
.
2007
Persistent link: https://www.econbiz.de/10003713191
Saved in:
4
Consumers' buying groups in the short food chains : alternatives for trust
Carbone, Anna
;
Gaito, Marco
;
Senni, Saverio
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 323-332)
.
2007
Persistent link: https://www.econbiz.de/10003713292
Saved in:
5
Consumers' acceptability and rejection of food traceability systems, a French-German cross-comparison
Halawany, Rafia
;
Bauer, Caroline
;
Giraud, Georges
; …
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 333-342)
.
2007
Persistent link: https://www.econbiz.de/10003713313
Saved in:
6
IAS adopters respond to cherry-picking ban
Street, Donna L.
;
Gray, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003715993
Saved in:
7
History of consumer psychology
Schumann, David W.
;
Haugtvedt, Curtis P.
;
Davidson, Edith
- In:
Handbook of consumer psychology
,
(pp. 3-28)
.
2008
Persistent link: https://www.econbiz.de/10003716139
Saved in:
8
The role of knowledge accessibility in cognition and behavior : implications for consumer information processing
Wyer, Robert S.
- In:
Handbook of consumer psychology
,
(pp. 31-76)
.
2008
Persistent link: https://www.econbiz.de/10003716144
Saved in:
9
Consumer memory, fluency, and familiarity
Mantonakis, Antonia
;
Whittlesea, Bruce W. A.
;
Yoon, Carolyn
- In:
Handbook of consumer psychology
,
(pp. 77-102)
.
2008
Persistent link: https://www.econbiz.de/10003716148
Saved in:
10
Consumer learning and expertise
Hutchinson, J. W.
;
Eisenstein, Eric M.
- In:
Handbook of consumer psychology
,
(pp. 103-131)
.
2008
Persistent link: https://www.econbiz.de/10003716151
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->