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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Kellogg on marketing : the marketing faculty of the kellog school of management
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A master class in brand planning : the timeless works of Stephen King
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The Routledge companion to strategic marketing
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Market orientation : transforming food and agribusiness around the customer
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Measuring and managing brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-marketing ; Vol. 3
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Handbook of marketing strategy
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Kellogg on marketing
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Marketing strategy processes and tools
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Marketing strategy organization and implementation
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Strategies and communications for innovations : an integrative management view for companies and networks
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Handbuch Multi-Channel-Marketing
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Strategic market creation : a new perspective on marketing and innovation management
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Strategy and communication for innovation
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E-marketing ; Vol. 1
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Enhancing customer engagement through location-based marketing
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Entrepreneurship marketing : principles and practice of SME marketing
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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The Sage handbook of advertising
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Using influencer marketing as a digital business strategy
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Brands with a conscience : how to build a successful and responsible brand
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Building corporate identity, image and reputation in the digital era
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Digital marketing strategies and models for competitive business
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ECONIS (ZBW)
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1
Markenführung unter geänderten Kommunikationsbedingungen
Sander, Matthias
- In:
Unternehmen im Wandel - Change Management : mit 11 Tabellen
,
(pp. 223-238)
.
1998
Persistent link: https://www.econbiz.de/10001323095
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2
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
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3
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
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4
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
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5
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
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6
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
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7
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
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8
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
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9
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
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10
Kommunikationsstrategien im handelsbetrieblichen Online-Marketing
Theis, Hans-Joachim
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 333-352)
.
2002
Persistent link: https://www.econbiz.de/10001648521
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