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~type_genre:"Aufsatz im Buch"
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina
;
Chartrand, Tanya L.
;
Fitzsimons, …
- In:
Handbook on brand and experience management
,
(pp. 163-173)
.
2008
Persistent link: https://www.econbiz.de/10003789000
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2
Compensatory reasoning in choice
Chernev, Alexander
;
Hamilton, Ryan
- In:
Social psychology of consumer behavior
,
(pp. 131-147)
.
2009
Persistent link: https://www.econbiz.de/10003812939
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3
Managing product assortments : insights from consumer psychology
Hamilton, Ryan
;
Chernev, Alexander
- In:
Kellogg on marketing
,
(pp. 348-360)
.
2010
Persistent link: https://www.econbiz.de/10008664273
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How consumers respond to cute products
Wang, TingTing
;
Mukhopadhyay, Anirban
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 149-167)
.
2016
Persistent link: https://www.econbiz.de/10011593195
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