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~type_genre:"Aufsatz im Buch"
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Werbung
707
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3
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Advertising theory
31
The advertising and consumer culture reader
19
Explorations in critical studies of advertising
18
A master class in brand planning : the timeless works of Stephen King
17
The Sage handbook of advertising
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advertising in developing and emerging countries : the economic, political and social context
14
Global advertising practice in a borderless world
14
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
The advertising handbook
13
Advertising worldwide : advertising conditions in selected countries
12
Challenges in an age of dis-engagement
12
Designing and communicating experience
11
Handbook of research on effective advertising strategies in the social media age
11
The foundations of non-equilibrium economics : the principle of circular and cumulative causation
11
Wert und Werte der Marketing-Kommunikation
11
Increasing returns and economic analysis : [the International Conference on "Increasing Returns and Economic Analysis" was held in September 1995]
9
The Routledge companion to advertising and promotional culture
9
Women in PR history
9
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Handbook of research on international advertising
7
Selling modernity : advertising in twentieth-century Germany
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Advertising in a multimedia age
6
Advertising, promotion, and new media
6
Breaking new ground in theory and practice
6
Cutting edge international research
6
Theoretical and empirical perspectives in critical marketing studies
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Advertising in new formats and media : current research and implications for marketers
5
Green advertising and the reluctant consumer
5
Handbuch der Marktforschung
5
International marketing ; Vol. 2
5
Public relations and advertising theories : concepts and practices
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
Bridging the gap between advertising academia and practice
4
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
4
Entrepreneurship, growth and economic integration : a linkage
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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1
Cost economies in the global
advertising
and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
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2
Currencies of commercial exchange :
advertising
agencies and the promotional imperative
Cronin, Anne M.
-
2009
Persistent link: https://www.econbiz.de/10003832547
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3
Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
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4
Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin
- In:
The advertising and consumer culture reader
,
(pp. 150-158)
.
2009
Persistent link: https://www.econbiz.de/10003848371
Saved in:
5
Advertising
regulation
Hardy, Jonathan
- In:
The advertising handbook
,
(pp. 74-87)
.
2009
Persistent link: https://www.econbiz.de/10003851902
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6
Sponsorship,
advertising
and the Olympic Games
MacRury, Iain
- In:
The advertising handbook
,
(pp. 129-147)
.
2009
Persistent link: https://www.econbiz.de/10003851911
Saved in:
7
Advertising
and new media
Bassary, Joseph
- In:
The advertising handbook
,
(pp. 174-186)
.
2009
Persistent link: https://www.econbiz.de/10003851915
Saved in:
8
Conclusion: the future of
advertising
and
advertising
agencies
Hull, Janet
- In:
The advertising handbook
,
(pp. 209-217)
.
2009
Persistent link: https://www.econbiz.de/10003851920
Saved in:
9
Entwicklung und Situation der Werbeagenturen in Japan : geschickte Umsetzung der Power of Media Buying
Yoshida, Junichi
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 383-400)
.
2006
Persistent link: https://www.econbiz.de/10003416031
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10
Barriers to diversity : the case of
advertising
creatives
Blythe, Jim
- In:
Profiting from diversity : the business advantages and …
,
(pp. 241-255)
.
2010
Persistent link: https://www.econbiz.de/10003919126
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