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~type_genre:"Aufsatz im Buch"
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Werbung
705
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701
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612
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274
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15
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14
Diehl, Sandra
13
Okazaki, Shintaro
12
Terlutter, Ralf
11
Bhattacharya, Anand K.
10
King, Stephen
9
Mueller, Barbara
9
Silberer, Günter
9
Bruhn, Manfred
8
Fabozzi, Frank J.
8
Berliner, William S.
7
Dianoux, Christian
7
Linhart, Zdenek
7
Weinberg, Peter
7
Gröppel-Klein, Andrea
6
Langner, Tobias
6
Mulken, Margot van
6
Pepels, Werner
6
Bauer, Hans H.
5
Calder, Bobby J.
5
Dens, Nathalie
5
Malthouse, Edward C.
5
Mellmann, Ulrike
5
Siegert, Gabriele
5
Steffenhagen, Hartwig
5
Cauberghe, Verolien
4
Hartmann, Patrick
4
Kenning, Peter
4
Mau, Gunnar
4
Mogaji, Emmanuel
4
Neijens, Peter
4
Plassmann, Hilke
4
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4
Richards, Jef I.
4
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4
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
34
Advertising theory
31
The handbook of mortgage-backed securities
22
International advertising and communication : current insights and empirical findings
21
The advertising and consumer culture reader
20
Cutting edge international research
18
Explorations in critical studies of advertising
18
The Sage handbook of advertising
18
Breaking new ground in theory and practice
16
Werbung im internationalen Vergleich : Zustand und Entwicklung
16
Advertising in developing and emerging countries : the economic, political and social context
15
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
14
Challenges in an age of dis-engagement
13
Designing and communicating experience
13
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
13
Advertising worldwide : advertising conditions in selected countries
12
Bridging the gap between advertising academia and practice
12
Advertising in new formats and media : current research and implications for marketers
11
The advertising handbook
11
Advertising, promotion, and new media
10
Handbook of research on effective advertising strategies in the social media age
10
Wert und Werte der Marketing-Kommunikation
10
A master class in brand planning : the timeless works of Stephen King
9
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
9
Mortgage-backed securities markets in Asia
9
Leitfaden Online-Marketing ; [Bd. 1]
8
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
8
Selling modernity : advertising in twentieth-century Germany
8
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
8
Advertising and violence : concepts and perspectives
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
7
Green advertising and the reluctant consumer
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Engaging consumers through branded entertainment and convergent media
6
Financial markets and instruments
6
Handbook of research on international advertising
6
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ECONIS (ZBW)
1,503
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1
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
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2
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
3
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
4
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Advertising and violence : concepts and perspectives
,
(pp. 23-41)
.
2015
Persistent link: https://www.econbiz.de/10010498568
Saved in:
5
Brand positioning through print
advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
6
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
Saved in:
7
Media placement versus
advertising
execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
Saved in:
8
Illocution and perlocution in
advertising
communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
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9
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
Saved in:
10
Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.
;
Smit, Edith G.
;
Meurs, Lex van
- In:
Breaking new ground in theory and practice
,
(pp. 297-312)
.
2011
Persistent link: https://www.econbiz.de/10009381012
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