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13
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Myro, Rafael
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Universidad de Alicante / Grupo Balmis de Investigación en Salud Comunitaria e Historia de la Ciencia
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Handbook of social media management : value chain and business models in changing media markets
41
Leitfaden Online-Marketing ; [Bd. 1]
40
The Oxford handbook of the economics of networks
37
Web 2.0 : neue Perspektiven für Marketing und Medien
37
España, economía
33
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
29
Social media and crisis communication
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
26
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
25
Economía
25
Contemporary issues in social media marketing
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
23
Digital transformation in journalism and news media : media management, media convergence and globalization
22
The SAGE handbook of social media marketing
22
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
21
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
21
Analyzing the strategic role of social networking in firm growth and productivity
20
E-marketing ; Vol. 1
20
Economía española de la transición y la democracia : 1973 - 1986
20
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
20
Information diffusion management and knowledge sharing ; volume 2
18
De la recuperación cíclica al crecimiento sostenido : exigencias para la política económica española
17
La política monetaria y la inflación en España
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
16
Essays on microeconomics and industrial organisation : with 103 tables
16
Internet advertising : theory and research
16
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
16
Organizations and social networking : utilizing social media to engage consumers
16
The Routledge companion to digital consumption
16
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
15
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
15
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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Web 2.0 : the business model
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
14
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
14
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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1
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
2
Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela
;
Beck, Mathias
;
Badillo, …
- In:
Managing digital open innovation
,
(pp. 493-553)
.
2020
Persistent link: https://www.econbiz.de/10012251407
Saved in:
3
The impact of digital marketing on development of tourism in the urban areas
Tolić, Ivan
;
Sabljić, Dragan
-
2020
Persistent link: https://www.econbiz.de/10012601659
Saved in:
4
How do cooperative banks build their own proximity type in the social media
Veg-Sala, Nathalie
;
Zeitoun, Valérie
;
Michel, Géraldine
- In:
Contemporary Trends in European Cooperative Banking : …
,
(pp. 243-265)
.
2022
Persistent link: https://www.econbiz.de/10013286542
Saved in:
5
Location-based social network data for tourism destinations
Vassakis, Konstantinos
;
Petrakēs, Emmanuēl
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 105-114)
.
2019
Persistent link: https://www.econbiz.de/10012005226
Saved in:
6
Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
7
Brand humour advertisements on a social network platform and their impact on online consumer engagement : the case of Instagram
Akbar, Tooba Ali
;
El-Gohary, Hatem
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012816091
Saved in:
8
Measuring real-world tie strength with digital footprint data : an assessment of convergent validity
Weiler, Michael
- In:
The value and use of accumulating social capital: new …
,
(pp. 155-184)
.
2018
Persistent link: https://www.econbiz.de/10012249921
Saved in:
9
Determinants of brand recall in social networking sites
Varnali, Kaan
;
Gorgulu, Vehbi
- In:
Strategic uses of social media for improved customer …
,
(pp. 124-153)
.
2017
Persistent link: https://www.econbiz.de/10011632744
Saved in:
10
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
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