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Handbook of consumer psychology
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
22
Reputation Management
21
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
20
Product experience
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Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
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Modelle im E-Business
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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The evolution of brands : from signals of quality to storehouses of trust
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Transforming e-business practices and applications : emerging technologies and concepts
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Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
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Employer Branding : Arbeitgeber positionieren und präsentieren
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Handbook of brand relationships
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Selected readings on information technology and business systems management
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Cross-cultural and critical perspectives on brands
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Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
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The Routledge companion to digital consumption
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
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Consumer-brand relationships : theory and practice
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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www.musikverkaufen.de : die digitale Musikwirtschaft
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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1
Online
reputation
systems in Web 2.0 era
Zheng, Weijun
;
Jin, Leigh
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 296-306)
.
2009
Persistent link: https://www.econbiz.de/10003881318
Saved in:
2
Multi-channel retailing : effect of service quality and image congruity on intention to recommend
Sari, Vinny Muthia
;
Balqiah, Tengku Ezni
- In:
Emerging issues in economics of development, business …
,
(pp. 175-192)
.
2020
Persistent link: https://www.econbiz.de/10012419465
Saved in:
3
Specifics of online
reputation
management of hotel services intermediaries and their role in
reputation
creation
Kvítková, Zuzana
;
Petrů, Zdenka
- In:
Online reputation management in destination and …
,
(pp. 91-110)
.
2023
Persistent link: https://www.econbiz.de/10014284888
Saved in:
4
Pricing strategy in online retailing marketplaces of homogeneous goods : should high
reputation
seller charge more?
Liu, Yuewen
;
Wei, Kwok Kee
;
Chen, Huaping
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 155-168)
.
2009
Persistent link: https://www.econbiz.de/10003866961
Saved in:
5
Online
reputation
management in tourism : emerging themes, theories, problems, and solutions
Rialti, Riccardo
;
Kvítková, Zuzana
;
Makovník, Tomáš
- In:
Online reputation management in destination and …
,
(pp. 3-25)
.
2023
Persistent link: https://www.econbiz.de/10014284874
Saved in:
6
Relevance of social media management in online
reputation
building in tourism and hospitality : case of Finland
Kushcheva, Natalia
;
Eilola, Tiia-Mari
- In:
Online reputation management in destination and …
,
(pp. 163-174)
.
2023
Persistent link: https://www.econbiz.de/10014287193
Saved in:
7
Online-Engagement in Druck- und Medienunternehmen als Basis der strategischen Unternehmenspositionierung
Friedrichsen, Mike
- In:
Print contra online? : Verlage im Internetzeitalter
,
(pp. 21-39)
.
2002
Persistent link: https://www.econbiz.de/10001688555
Saved in:
8
Robust reputations for Peer-to-Peer marketplaces
Traupman, Jonathan
;
Wilensky, Robert
- In:
Trust management : 4th international conference, iTrust …
,
(pp. 382-396)
.
2006
Persistent link: https://www.econbiz.de/10003342406
Saved in:
9
Consumer behaviour and private donations : the effect of marketing communication and the
reputation
of non-profit organisations
Šebestová, Jarmila
;
Šebestová, Dana
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 319-338)
.
2020
Persistent link: https://www.econbiz.de/10012250647
Saved in:
10
Does country really matter? : exploring the contextual effect of individual self-construal in reaping the relational benefits of customer-based
reputation
Agarwal, James
;
Osiyevskyy, Oleksiy
- In:
Global aspects of reputation and strategic management
,
(pp. 95-125)
.
2019
Persistent link: https://www.econbiz.de/10012125444
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