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Konsumentenverhalten
4,893
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Gröppel-Klein, Andrea
17
Belk, Russell W.
16
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14
Weinberg, Peter
13
Diehl, Sandra
11
Spiller, Achim
11
Bruhn, Manfred
10
Grunert, Klaus G.
10
Hildebrandt, Lutz
10
Terlutter, Ralf
10
Bagozzi, Richard P.
9
Enneking, Ulrich
9
Fournier, Susan
9
Hill, Ronald Paul
9
Kenning, Peter
9
Kirchgeorg, Manfred
9
Schröder, Hendrik
9
Foxall, Gordon R.
8
Herrmann, Andreas
8
Mohd Suki, Norazah
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
Silberer, Günter
8
Wiedmann, Klaus-Peter
8
Arnould, Eric J.
7
Diller, Hermann
7
Esch, Franz-Rudolf
7
Goldsmith, Ronald E.
7
Homburg, Christian
7
Huber, Frank
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Keller, Kevin Lane
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Langner, Tobias
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Ozanne, Julie L.
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Rudolph, Thomas
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Ahlert, Dieter
6
Alvensleben, Reimar von
6
Asmat Nizam Abdul Talib
6
Bettman, James R.
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Böcker, Andreas
6
Dobscha, Susan
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Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Handbook of partial least squares : concepts, methods and applications
17
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Handbook of research on consumer behavior change and data analytics in the socio-digital era
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
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1
Purchase intention toward green airlines and willingness to pay more : extending the theory of planned behavior
Akan, Şahap
;
Özdemir, Emircan
;
Bakır, Mahmut
- In:
Corporate Governance, Sustainability, and Information …
,
(pp. 123-143)
.
2022
Persistent link: https://www.econbiz.de/10013440355
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2
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
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3
The application of partial least squares structural equation modeling (PLS-SEM) algorithm to brand image and consumer loyalty at shoe shops
Dam Tri Cuong
;
Solanki, Vijender Kumar
- In:
Analytics in finance and risk management
,
(pp. 343-353)
.
2023
Persistent link: https://www.econbiz.de/10014517383
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4
Valeur perçue des "méta-services" et comportement du consommateur : le cas des alliances aériennes
Janawade, Vikrant
;
Bertrand, Daisy
;
Léo, Pierre-Yves
; …
-
2015
Persistent link: https://www.econbiz.de/10010527216
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5
Modeling user acceptance of Internet banking in Malaysia : a partial least square (PLS) approach
Rouibah, Kamel
;
Thurasamy Ramayah
;
May, Oh Sook
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 1-23)
.
2011
Persistent link: https://www.econbiz.de/10009372889
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6
Determinants of willingness to pay when purchasing sustainable products : a study from the shoe industry
Walcher, Dominik
;
Ihl, Christoph
- In:
Managing innovation in a global and digital world : …
,
(pp. 287-303)
.
2020
Persistent link: https://www.econbiz.de/10012222490
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7
Science and technology for sustainable development
Malaska, Pentti
- In:
Dimensions of sustainability : proceedings of the …
,
(pp. 47-67)
.
1997
Persistent link: https://www.econbiz.de/10001297772
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8
Consumers' cooperation for the environment : a challenge to consumer theory
Uusitalo, Liisa
- In:
Zukunftsfähige Entwicklung : Herausforderungen an …
,
(pp. 70-84)
.
1997
Persistent link: https://www.econbiz.de/10001298808
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9
An investigation of the handling of solid waste in the consumption cycle
Buchholz, Petra
- In:
New developments and approaches in consumer behavior …
,
(pp. 255-267)
.
1998
Persistent link: https://www.econbiz.de/10001299789
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10
Enviromental aspects of consumer behaviour in Germany
Wimmer, Frank
- In:
New developments and approaches in consumer behavior …
,
(pp. 237-253)
.
1998
Persistent link: https://www.econbiz.de/10001299790
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