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Handbook of consumer psychology
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South African economy and policy, 1990 - 2000 : an economy in transition
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Transformative consumer research for personal and collective well-being
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Product experience
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
18
The evolution of brands : from signals of quality to storehouses of trust
18
Change in South Africa
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Cross-cultural and critical perspectives on brands
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Handbook of brand relationships
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Consumer culture theory
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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The Routledge companion to digital consumption
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Consumer-brand relationships : theory and practice
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Development dilemmas in post-apartheid South Africa
15
Handbook of Islamic marketing
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Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
15
New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Economic globalization and fiscal policy
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Handbook of qualitative research methods in marketing
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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The Routledge companion to marketing and feminism
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The SAGE handbook of marketing ethics
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Brand management ; Vol. 3
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Does marketing need reform? : fresh perspectives on the future
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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1
Digitalisierung und Kundenverhalten im Retail Banking am Beispiel der Millennials
Fleiß, Jürgen
;
Gutschelhofer, Alfred
;
Mestel, Roland
; …
- In:
Behavioral finance
,
(pp. 113-132)
.
2019
Persistent link: https://www.econbiz.de/10012125278
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2
Contribution of millennials in the development of companies with global purposes
Ospina & Bermeo, Javier
- In:
Handbook of research on international business and …
,
(pp. 43-64)
.
2021
Persistent link: https://www.econbiz.de/10012385124
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3
Generations' attitudes and behaviours in the luxury sector
Giachino, Chiara
;
Bertoldi, Bernardo
;
Bargoni, Augusto
- In:
Developing successful global strategies for marketing …
,
(pp. 214-229)
.
2021
Persistent link: https://www.econbiz.de/10012521741
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There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Pedrazzi, Camilla
;
Duma, Fabio
;
Gadgil, Maya
- In:
Developing successful global strategies for marketing …
,
(pp. 230-260)
.
2021
Persistent link: https://www.econbiz.de/10012521743
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5
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
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6
Wine on Facebook : a look at Millennials' wine information search
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
;
Wolf, …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 13-29)
.
2016
Persistent link: https://www.econbiz.de/10011558840
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7
Exploring the impact of peer influence on online shopping : the case of Chinese millennials
Marjerison, Rob Kim
;
Hu, Yiqi Athena
- In:
Quality management for competitive advantage in global …
,
(pp. 196-210)
.
2021
Persistent link: https://www.econbiz.de/10012438165
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8
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams
- In:
Global advertising practice in a borderless world
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011668021
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9
"Uplift and empower" : the market, morality and corporate responsibility on South Africa's platinum belt
Rajak, Dinah
- In:
Hidden hands in the market : ethnographies of fair …
,
(pp. 297-324)
.
2008
Persistent link: https://www.econbiz.de/10003866953
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10
"Consuming identities" : patterns of consumption at three eighteenth-century Cape auctions
Randle, Tracey
- In:
Modernity and the second-hand trade : European …
,
(pp. 220-241)
.
2010
Persistent link: https://www.econbiz.de/10008780443
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